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My guest today, Jeff Tippett is a Raleigh, North Carolina-based public speaker, and owner of the public affairs firm, Targeted Persuasion.
Known by audiences and fans as Mr. Persuasion, Jeff Tippett is a subject matter expert in persuasive communications. Jeff has impacted thousands of lives through over 500 presentations, including keynotes and seminars. He helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization – all as they learn techniques for communicating persuasively with others.
The heart and soul of Jeff’s presentations is the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.
Many of the topics discussed in this interview are also included in Jeff’s second book, slated for an early 2019 release, titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need.
In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award.
His first book: Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, gives business leaders, activists, political leaders, and anyone desiring to build their brand online the tools needed to grow their network and influence. The easy 3-step process makes implementing the strategies attainable for online novices to pros.
Jeff’s highly anticipated second book, slated for an early 2019 release, is titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. The book is designed for CEOs responsible for leading an organization – often navigating significant changes, a manager with direct responsibility for the performance of those you lead, a salesperson whose income is directly related to your ability to close the sale, or simply an individual hoping to live life with the company of a significant other – Jeff unmasks the secrets of persuasive communication.
His bold statement is that, “We all live or die based on our ability to persuade”; and his goal is to help people understand how to persuasively communicate better without ever manipulating people around them – and to help them rise to the top.
You can learn more about Jeff Tippett on his website: https://jefftippett.com
This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes.
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* Outro music provided by Ben’s Sound
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About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.