Today, I have a very special guest. It’s Jason Kasch, CIO at Structural Group. Structural Group is a big business – 3,000 employees. One of their big, big moonshots – their big growth patterns, is they want to be a multi-billion dollar company.

I’ve known Jason from my very first RedZone Podcast episode. He was on the first episode many moons ago. Here, we get into some really powerful topics like - self-driving cars and business disruption, what does that mean to a company like Jason’s; we talk about invention convention and problem solving for a 3,000 person company; the modern IT leader skills are not what you think, and we talk about the role of the CIO moving forward and which skills he believes are necessary for you to cultivate… and they’re not what you think!

We also look at what is the mindset to the multi-generational workforce. I haven’t covered this topic with anyone recently. This is the first time in history CIOs must support multiple generations – from people super young to people super old. Sometimes the young people are leading the older people. So, how do you do that as a CIO? How does that impact you and your teams? 

I also ask, “What is your CIO Superpower?”. If you’ve ever thought about what makes you great. We’re  always focused on what makes you weak and what we want to make strong. Well, what if we double- or triple-down on our strengths? Jason and I discuss that.

CIO Superpowers! One of the things I always talk about and what you’re great at. Jason firmly believes that he’s a technical guy. He started out technical and he’s got amazing business skills now, but he believes you shouldn’t lose those technical skills if you come from that world.

We talk about SD-WAN. For those of you who want to understand SD-WAN and how you can use that at scale and some of the benefits Jason has gotten from that, then listen into this episode a little further.

So now we have a conversation about Structural’s small, vision, mission cards. It was really interesting as I was sitting down with Jason. We talked about these little tiny vision cards that the founder and majority owner of Structural distributes among the teams, and how it really guides how they make decisions – how they run meetings, and how you scale culture. You know, that’s always a challenge. How you scale culture – this is a great learning point.

Finally, what is your 3-year ambition? Jason and I talked about the ambition of his organization for growth and the role and the mindset that’s needed as a CIO to support his business as it scales into a billion dollar organization. I often say, and Jason supports that – who do you need to become as the business grows bigger and as you take on more challenges?   

So with that, you’re going to love this interview and my conversation with Jason Kasch.

When you think of the construction industry, you probably don’t think of innovation. Well, sit back and listen to my conversation with Jason Kasch, CIO of STRUCTURAL Group. Jason discusses, very specifically, how the Structural Group team employs a technique they call an ‘Invention Convention’ to explore the art of what is possible.

Jason asks some interesting questions that lead off a great discussion. I know you will find these questions very thought provoking for glimpses of your enterprise in the relatively near future.

• How technical should a Next-Gen CIO Be?
• Modern IT leader skills – are not what you think
• How is the role of the CIO of 10-years ago, versus the role 10-years moving forward?
• CIO Superpowers: What skills should a CIO cultivate moving forward?
• Creating a mindset to support a multi-generational workforce |
• How a CIO of a 3,000 person company thinks and will give you an example of how to deploy a technology that will assist you in building a cloud enabled company.
• Leadership Principles of a $700M Company contained within a simple card that helps with problem solving, meetings, teamwork, excellence, vision and mission.

Today I have an amazing guest. His name is Dr. Jeff Karp and he is a Professor of Medicine at Brigham and Women's Hospital in Boston. He is also a Principal Faculty member at the Harvard Stem Cell Institute, and an affiliate faculty member at the Broad Institute and at the Harvard-MIT Division of Health Sciences and Technology.

I'm just getting warmed up, wait until you hear the rest of his background. This is a real special guy.

He works in the fields of drug delivery, medical devices, stem cell therapeutics, and tissue adhesives. He has published over 125 peer-reviewed papers, with more than 18,500 citations, and has given over 300 invited lectures. He has over 100 issued or pending national and international patents.

Several technologies developed in his lab have led to multiple products currently being funded, and he's launched seven companies that have raised over $300 million in funding. These technologies include high-tech skincare, tissue adhesives and 3D-printed biomedical devices, immunomodulation with biologically responsive materials. We talked about small molecule regenerative therapeutics with an initial target of hearing loss and other aging therapies; as well as stem cells, cannabinoid therapeutics, biomedical devices to improve child safety, needles that automatically stop when they reach their target, and a bio-engineered luminal coating for controlled GI targeting.

Dr. Karp has received over 50 awards and honors. He has been recognized by Boston Magazine as One of 11 Boston Doctors Making Medical Breakthroughs'; The Boston Business Journal as a Champion in Healthcare Innovation' and by MIT's Technology Review Magazine (TR35) as being one of the Top Innovators In The World - with three members from his laboratory also receiving this award.

I spent a lot of time talking to Jeff about how he builds his teams and how he empowers them to take on these projects. What he's done is - he's bridged academia and entrepreneurship and, that's no small feat! I was interested to know - with the co-founding of six companies, how does he get research out into the world to really impact lives?

We also talked about mentor development. One of the biggest things that he targets is finding - and building mentors. He is always actively meeting people and he talks about this and why the power of meeting new people every 2 weeks. Another thing we talk about is reducing problems to their essence'. What I love is when I hear scientists talk about how they really place a lot of focus on this radical simplicity' and the art and discipline of reducing problems to their essence so they can solve problems in the useful, practical solutions to real-world problems.

This is a really, really fun interview with a world-impact leader in medicine. And bringing cutting edge therapies to market with a team. A team of people really dedicated to changing the world.

So, with this, I want to welcome you to my great conversation with Dr. Jeff Karp.

Here are some Key Concepts from the Podcast:

Simplicity - Why is it so powerful?

• Complexity vs. Simplicity – The approach you use affects the entire spectrum of a problem or a project beginning with how the problem is defined - and can alter or otherwise impact innovation.
• Radical Simplicity – the art and discipline of cutting through the complexity and reducing a problem to its essence so you can solve it quickly and it can be practical in the real world.

Environment & Culture – How do you create productive impact for elements of culture - within and beyond your team?  

• Focus on Empowerment - Create an environment where you really appreciate what others are doing, and try not to limit them, but give them the ability to own their projects and empower them, that way people are more likely to go ‘all in’.
• Alter your instincts and control knee-jerk reactions. Create habits that are not ego-driven but are self-imposed and controlled to serve the purpose that you define for your life.
• Choose the environment. Create a community where people are all on the same page, are all helping each other and inspiring each other to take risks in a very safe environment.
• Remove limitations. Have multiple affiliations with different institutions that can provide access to resources, tools and different technologies.

Finding and Developing Mentors -

• Inspire and be inspired. Create simple, meaningful mantras that drive the mission in everything you do. They can help you make decisions of how to spend your time, and how to engage the process to really think through the best way of making decisions, such as Maximize Impact.
• Inspire and be inspired. Develop a passion about finding a mentor. Look for someone whose hindsight becomes your foresight.

Academics to Entrepreneurship – How do you translate academic discoveries into entrepreneurship and develop new companies and quickly turn that into products for patients?

• Develop and Cultivate Relationships – Commit to meeting someone new every two weeks and continue to cultivate those relationships.

Ways to connect with Jeff Karp:

• LinkedIn   
• Website  

Resources Discussed in this Interview:

TEDMED Talk - Insight Outside: Harnessing Nature’s Secrets, February 19, 2015. Jeff Karp, bioengineer and Associate Professor at Brigham and Women’s Hospital, Harvard Medical School, illuminates the art and science of developing medical tools, treatments, and technologies from solutions found in nature.

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

I hope you enjoyed this interview with Jeff Karp.  

You can go to the show notes to get more information about this interview and what we discussed in this episode. You’ll find the show notes at redzonetech.net/podcasts. 

If you are interested in learning more about my company, RedZone Technologies, and our security expertise - in particular related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics you can email cloudkill@redzonetech.net.  

Until next time. I’m signing off. Thank you and have a great day! 

Credits

Music provided by Ben’s Sound: http://www.bensound.com/

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If you enjoyed this episode, forward it to your LinkedIn community. I also love to hear your comments, please consider leaving a review on iTunes, and for my Droid listeners on Stitcher. 

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About Bill Murphy

Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader.

Follow Bill on LinkedIn and Twitter.            

Today my guest is Paul Zak, scientist, prolific author and public speaker. Paul is - what I just love, he wrote the book, The Moral Molecule: The Source of Love and Prosperity in 2012, and literally, he discovered oxytocin. Now what is oxytocin? This was a landmark neurochemical that he discovered was the driver of trust, love and morality. That was a key differentiation for our humanity, and so this made him very popular and he's gotten the nickname Dr. Love. Now, what does this mean for his latest book called, Trust Factor: The Science of Creating High-Performance Companies?

As a scientist, his decades of research have taken him from the Pentagon, to research with the three-letter agencies, to the rain forests of Papua New Guinea - all in the quest to understand the neuroscience of human connection, human happiness and effective teamwork. It's through his lab and testing that he's developed and deployed neuroscience technologies to solve real world problems experienced by people, especially in this today's times of exponential technologies. What I love is that those things that we had a hunch about now, he's validating through technologies.

Now, what's this about trust? Because there's a big thing going on now that this is the most disengaged workforce in a long time. Much of it is because of the lack of trust.

So, what is oxytocin? Experiments have shown that when you have a higher sense of purpose stimulates oxytocin production, as does trust. Trust and purpose, then mutually reinforce each other, providing a mechanism for extended oxytocin release, which produces happiness. So joy on the job comes from doing purpose-driven work with a trusted team.
I could go on and on, but I want to let Dr. Paul Zak do most of the talking related to this. Because I think that for leaders, that this is super important. Leadership now, especially for many of the CIOs and technology and digital transformation leaders, the imperative for leaders today is to create this engagement within their teams and within their people. I've had a pattern now with a couple of different podcast interviews talking with people that are top in their field. Here is one of the top scientists in the this field that is talking about how to do this.

One of it is creating this peak immersion. Creating an immersion can be contagious and leaders; of course can't just bestow immersion on people. Leaders must embody it, they must be plugged into it themselves. This creates this factor, which allows an organization to take on this resonance, which differentiates you and your organization and your teams within the business and within the marketplace.

One of it is creating this peak immersion. Creating an immersion can be contagious and leaders; of course can't just bestow immersion on people. Leaders must embody it, they must be plugged into it themselves. This creates this factor, which allows an organization to take on this resonance, which differentiates you and your organization and your teams within the business and within the marketplace.

Well, I want to bring you Paul today because Paul is going to give you practical examples, practical tools and really get you thinking about this topic deeply. So with that, I want to introduce you to my conversation with Dr. Paul Zak.

What You Will Learn From This Interview

Key Factors in Motivation to Take Action:

1. Paying Attention
2. Emotionally resonant - Real caring so that it impacts the brain

• These Keys get people into a flow state in which Peak Immersion can be measured
• People are attracted to those who are engaged. Immersion is Contagious
• Leaders Must be Plugged in
• Neural Job Crafting
• How to Build a Culture of Trust
• The role of neurochemical Oxytocin
• Work-life Integration vs Work-life Balance
• Trust is a Leading Indicator of Engagement
• A high trust culture doesn't mean you don't have high accountability, daily check-ins, daily huddles, etc
• Examples of 'Whole Person' Reviews that you can use in your company
• Creating feedback loops for people
• Satisfaction vs Happiness
• High Expectations, striving for better results, Going 'all-in', complete focus is great and letting go and shedding stress is great too

About Paul Zak

Human connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea.  All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.  His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.

His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes.  His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity.   In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences.  Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard.  You can check out his academic lab, consumer neuroscience company, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world’s most successful companies.

Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love."   That’s cool.  He’s all about adding more love to the world.

Interesting facts:

Zak is a member of the Screen Actors Guild and has created and voiced science dialog for movies, including The Amazing Spiderman. He is a regular panelist on the Discovery Science program Outrageous Acts of Psych. News organizations often request his expertise on neuroscience. His TV appearances include Fareed Zakaria's GPS on CNN, the John Stossel show on Fox Business, the Dr. Phil show, TakePart Live on Pivot TV, Fox and Friends, Good Morning America, and ABC World News Tonight.

The Full Transcript can be read here

Ways to Connect with Paul Zak:

• LinkedIn   
• Website – personal
• Website - business
• Twitter 
  

Resources Discussed in this Interview:

• Academic Lab: com
• Consumer Neuroscience Company: Zestx Labs.com
• Neuro-management Company: com (measuring engagement company)

Books:

• Trust Factor: The Science of Creating High Performance Companies by Paul Zak. Published by American Management Association, January 2017.
• The Moral Molecule: The Source of Love and Prosperity by Paul Zak. Published by Penguin Group, Inc., 2012.

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

Music provided by Ben’s Sound: http://www.bensound.com/

Other Ways to Listen to the Podcast:

               iTunes | Libsyn | Soundcloud | RSS | LinkedIn   

If you enjoyed this episode, then please consider leaving an iTunes review here.  Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader.

Follow Bill on LinkedIn and Twitter.          

Welcome back to the show, everyone. This is Bill Murphy, your host of the RedZone Podcast. So today's the title of this episode is, 'Human Performance and the Benefits of Sauna', in particular Finnish sauna. So how did this start?

A couple of years ago, I had Wim Hof on the show. He trains people on how to elevate their body temperature when they're immersed in cold water and he always had a sauna off to the side. Now, he has an institute in Norway, and I trained with him in Poland. Wim Hof has talked a lot about the benefits of sauna, relative to cold, it's called thermogenesis.

I have always wanted to learn more about the benefits of sauna; and there's been a lot of research on how sauna can help with your cardiovascular system. It can help with a variety of different diseases and with just general health and well being.

So, I asked the leading sauna person in the United States, Glenn Auerbach, to come on the show. I met Glenn in Minnesota when I went to look at a sauna he put together - and that I was planning to purchase.

In Minnesota, it's quite an ice fishing culture, so it's not a big step for them to build these really great ice fishing houses. Now, they've moved into building these really custom saunas. And you can see on Saunatimes, the website that Glenn runs, what people have done with saunas, these outdoor saunas across the country. And we get into what the differences are between types of saunas, like Finnish saunas versus your 24-hour fitness type sauna, or an infrared sauna, and what the real differences are there between them. And we talked about kind of culture of sauna in Minnesota and Finland. We talked about, as I mentioned, the science of it and the psychological benefits in alternating between cold and hot.

We covered a lot of ground in this episode. So if you're interested in sauna, and potentially integrating that into your experience and learning more about it, this would be a great episode for you. With that, I want to introduce you to my conversation with Glenn Auerbach.

About Glenn Auerbach:

For over thirty-four years, Glenn Auerbach has been an enthusiastic authentic sauna evangelist. In 2008, he started www.saunatimes.com to share this appreciation with others. Four years ago, he started SaunaTalk, a podcast about sauna and most often recorded on the sauna bench.

Glenn has written, Sauna Build, From Start to Finnish, the go-to eBook that includes step by step instructions for building a sauna. He has helped hundreds of people build their own saunas, some of which are featured, illustrated and reported on saunatimes.com.

Ways to Connect with Glenn Auerbach:

LinkedIn
Websites: SaunaTimes
Twitter: (@GlennAuerbach) and (@Saunatimes)
Blog

Resources and Links from this episode with Glenn Auerbach:

General References:

• How you would define Sauna?
• Physiological benefits: Thermogenesis
• The Difference between Authentic or Finnish Sauna, 24-HR Fitness/LA Fitness sauna, and an infrared sauna.
• SRC (Sauna Research Center)
• Culture of Sauna in Minnesota and Finland

How to Connect with Sauna Professionals Mentioned in this Episode:

• Wim Hof – The Wim Hof Method
• Rhonda Patrick, website: Found My Fitness
• The ‘Science of Sauna’ leading research scientist, Jari Laukkanen, email: jari.a.laukkanen@jyu.fi
• Cardiologist & Leader in Sauna Research, Uncovers New Collaborative Opportunities, i.e. the SRC (Sauna Research Center).
• Cardiovascular and Other Health Benefits of Sauna Bathing: A Review of the Evidence, Jari A. Laukkanen, MD, PhD; Tanjaniina Laukkanen, MSc; and Setor K. Kunutsor, MD, PhD. The Mayo Clinic, August 2018,Volume 93, Issue 8, Pages 1111–1121.
• Tim Ferriss (Podcasts

Books Mentioned:

• Sauna Build, From Start to Finnish, ebook by Glenn Auerbach.
• Sweat: The Illustrated History and Description of the Finnish Sauna, Russian Bania, Islamic Hammam, Japanese Mushi-Buro, Mexican Temescal, & American Indian/Eskimo Sweatlodge, by Mikkel Aaland. Pub. 1978 & 2018.

You can go to the show notes to get more information about Glenn Auerbach and what we discussed in this episode. You'll find the show notes at redzonetech.net/podcasts.

- - - - - -
This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

If you are interested in learning more about RedZone Technologies and our security expertise, in particular, related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics, you can email: cloudkill@redzonetech.net. 

Please Leave A Review:

I hope you enjoyed this program interview with Glenn Auerbach.

If you liked this episode please Like, leave Comments, and forward it to your LinkedIn community. You can also leave an iTunes review here, or on Stitcher for my droid listeners. Click here for instructions on how to leave an iTunes review if you're doing this for the first time.

Credits and Other Media Sources

Music provided by Ben's Sound: http://www.bensound.com/

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About Bill Murphy

Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader.

Follow Bill on LinkedIn and Twitter.

My guest today is Kelley Steven-Waiss. This is a woman who's really at the pinnacle of her career. What I love is that, as a leader, you will be able to see how Kelley is dealing with the human resource issues that we're facing in the marketplace. That both of the skilled resource challenges, being able to find talent and train talent, and how you create engagement and a culture that is both powerful and profitable, and  embraces the new workforce all the way from the oldest generation – to the youngest in the workforce.

Kelley does this right now at HERE technologies, a multiple thousand-user organization. She's done that with Extreme Networks, Integrated Device Technology, and PMC-Sierra. She has been responsible for global human capital and human resource strategies for all of those companies. Kelley is also on the board of FormFactor, which is a publicly traded company in California, as well as being the chair of the Advisory Board of Silicon Valley Education Foundation.

Kelley is incredibly accomplished. Something I know you're going to enjoy hearing about is her innovation within Hitch, an endeavor within the HERE technologies umbrella. Kelley founded and solved a problem using AI and machine learning to find and source talent within her organization. Now, it's actually generating revenue and is being sold to other companies as well. In my CIO Innovation Forum group, we often talk about the innovation mindset and how we're doing this within our organizations. Kelley is a perfect example of this. How she brought in an idea to solve a problem within her own organization - and now it's available for sale and purchase to others.

Kelley has co-authored a new book with Edie Goldberg called, The Inside Gig: How Sharing Untapped Talent Across Boundaries Unleashes Organizational Capacity. The book is scheduled for release in April 2020, but is available for pre-order now.

Kelley has this abundance mindset. One of the things she’s doing through this book is coaching leaders to look at the availability of talent from within their organizations and reverse a scarcity mindset by looking at this abundance of talent that they already have.

We've taken on these exponential technologies that give us the ability to have 10x growth, but we have to lead a different way. We have to lead from an abundance mindset, one in which we approach workers from a different perspective - not a command and control, but from understanding worker's whole selves because that creates a unlock and it creates a shift in a powerful change in the leadership paradigm.

So, we cover a lot of ground in this conversation and you're going to find valuable nuggets and snippets throughout. I'm really looking forward to getting feedback from all of you.

I want to welcome you to my conversation with Kelley Steven-Waiss.

What I think you will like about my conversation with Kelley is that she will give you a window into where you have to adjust your thinking related to:

• Multiple generations of workers co-existing
• Leadership and serving your workers needs
• How to encourage people to bring their Whole Selves to work and the power this enables within your workforce versus (just get the work done) She discusses what has shifted and the powerful unlock into a new leadership paradigm
• For CIOs, especially with the talent squeeze globally, pay attention to elements of our conversation
• The powerful story of how she founded Hitch, a talent Opportunity & Mobility platform that creates an internal marketplace for employees to find and discover opportunities so that the business can source talent from within.
• From a top CHRO's perspective, the most critical skills that you must insure that your kids have to prepare them for the modern economy.
• How you can go sideways yet still go forward

About Kelley Steven-Waiss

Kelley Steven-Waiss is Chief Human Resources Officer at HERE Technologies, overseeing the company’s human resource management and talent strategy. Kelley has more than 25 years of executive management experience in human resources, change management, and corporate communications.

She started an incubator while at HERE to develop a talent mobility solution called Hitch, a cloud-based SaaS software, which uses machine learning and AI to match project-based opportunities to internal employee profiles based on visualization of employees’ skills.

Prior to joining HERE, Kelley was Executive Vice President of Worldwide Human Resources for Extreme Networks, responsible for the company’s global human capital strategies. Before that she held numerous executive management, including at Integrated Device Technology (IDT) and PMC-Sierra, as well as consulting positions in large global consulting, public software and retail companies.

Kelley earned her MA in Human Resources and Organizational Development from the University of San Francisco, and a BA in Journalism from the University of Arizona. She sits on the board of Form Factor, a Silicon Valley public semiconductor company, and is Chairman of the Advisory Board for Silicon Valley Education Foundation (SVEF). She is married and the mother of four children.

How to get in touch with Kelley Steven-Waiss<

• LinkedIn
• Twitter

Resources Discussed in this Interview:

• The Inside Gig: How Sharing Untapped Talent Across Boundaries Unleashes Organizational Capacity, by Edie Goldberg, Ph.D. and Kelley Steven-Waiss. Publication scheduled for April 2020, by LifeTree Media Ltd.
• The Five Dysfunctions of a Team: A Leadership Fable, by Patrick Lencioni. Published in 2002 by Jossey-Bass, San Francisco, CA.

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

I hope you enjoyed this interview with Kelley Steven-Waiss.

You can go to the show notes to get more information about this interview and what we discussed in this episode. You’ll find the show notes and full transcript at redzonetech.net/podcasts.

If you are interested in learning more about my company, RedZone Technologies, and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics you can email cloudkill@redzonetech.net.

Credits:
* Outro music provided by Ben’s Sound

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Share | Leave a Review
If you liked this episode please forward it on your LinkedIn page to your community. Also, I welcome your comments which you can leave as an iTunes review here, or on Stitcher for my droid listeners. Click here for instructions on how to leave an iTunes review if you're doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Today my guest is Charlene Li. Charlene is a graduate of Harvard and of Harvard Business School, she's been named one of the most creative people in business by Fast Company, and she's an expert in digital transformation and disruptive growth strategies. Charlene has just released a new book called, The Disruption Mindset: Why Some Organizations Transform Why Others Fail. Charlene is a founder of and a Senior Fellow at Altimeter, which is a Profit company. She is the author of five previous books including a New York Times bestseller, Open Leadership; and the co-author of the critically acclaimed book Groundswell.

I love how she explains that we've been approaching disruption backwards. In my conversation with her, we talk about how companies make disruption their goal, but they believe that if they develop the right innovation, they will disrupt the markets forever and drive the kind of growth worthy of what their Board of Directors wants. But, as Charlene explains to me that it's not how disruption works.

Disruption doesn't create growth. Instead she talks about how growth creates disruption. I love how she hits it across the head when she says, growth is hard. She's not mincing words here. Disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties and answer questions like, ‘should we bet our company's future on the next generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one?

Making these bold changes demands leadership and often massive cultural transformation. We talk about leadership, and that in this type of disruptive companies, strategy trumps everything and how we need to meet the future needs of our customers. That leadership requires a movement to drive and sustain. It requires consistency. You can't whiffle-waffle as a leader. She talks about the consistency of the best transformation leaders and culture, of course, culture.

We talk about culture, something she calls flux culture. Also, we discuss her concept of a dashboard. Many of you are digital leaders, but what do your dashboards look like? Charlene gets into specifics on what a true disruptive organization should have in there... the entire company is looking at it as it relates to their dashboard. You're going to love the envisioning exercise we talk about with envisioning your future customer.

I love to speak with book authors like Charlene because we're taking 30 years’ worth of meeting some of the best, most transformative conversations and experiences, and distilling it into a book and a conversation.

Charlene and I discuss ten powerful stories, concepts, ideas and strategies from this amazing book. Here are some of things that you will learn in this podcast episode.

• Specific leadership strategies that Jeff Bezos deploys at Amazon which allows him to build and scale an enormous company.
• The importance of a flux culture and its positive impact in a disruptive company.
• An amazing example of envisioning future customers.
• How one must lead moving forward in times of exponential change.
• The power of Dashboards in disruptive and innovative companies.
• The super power of disruption leaders to instill hope and confidence.
• Disruption doesn’t create growth. Growth creates disruption.
• Innovative companies vs. disruptive companies
• What is the role of the CIO – moving forward?
• Breakthrough growth shifts the balance of power and of established relationships.

About Charlene Li

For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.

Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.

With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.

Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press.

Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated Magna cum Laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco.

The Full Transcript for this episode can be found here: https://www.redzonetech.net/blog/the-disruption-mindset-charlene-li/

How to get in touch with Charlene Li

• LinkedIn
  
• Twitter
• Website
• Blog

Key Resources Referenced:

• The Disruption Mindset: Why Some Organizations Transform While Others Fail, by Charlene Li. Published by Ideapress Publishing, 2019.
• Open Leadership: How Social Technology Can Transform the Way You Lead, by Charlene Li. Published by Jossey-Bass, San Francisco, CA, 2010.
• Groundswell: Winning In A World Transformed by Social Technologies, by Charlene Li and Josh Bernoff. Published by Harvard Business Review Press, Boston, MA, 2011
• The Engaged Leader: A Strategy for Your Digital Transformation, by Charlene Li. Published by Wharton School Press, Philadelphia, PA, 2015.

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Today, I have a special guest, Dr. David Murphy. David is one of the world's leaders in working with children, young adults and families and helping them with their struggles, utilizing time management and organization. He consults with families and addresses the needs of students at all grade levels have been diagnosed with challenges like Asperger's, non-verbal learning disabilities, social emotional disabilities, ADHD, and all types of challenges related to this time management organization.

Dr. Murphy received his Bachelor's and Master's degree in Special Education from the University of Connecticut and is nearing completion of his second Master's degree in Special Education from Southern Connecticut State University. He earned his Doctorate in Education at Northeastern University.

In our conversation, we get into all sorts of details related to the issues that are facing children, from young children through middle school, and high school. These are things that I have been personally trying to become an expert on with my family. if you have a child at any one of these stages, stay tuned because some of the things that David brings up completely rock my world and they will yours as well.

We discuss topics like, How do you not coddle the emotions of your kids?', What does that mean with child rearing and growing kids that are emotionally resilient?', How do you, as a parent, not be afraid of your children failing?', and How do you underpin family values and a lot of the strategies you deploy as a parent.?' We also go into how you unhinge limiting beliefs with kids, how you establish a thinking about your thinking; and how you develop the patterns of emotional behavior so that they can be resilient in the face of uncertainty, in the face of doubt, in the face of failure and failing? And, finally, what is the effect of the digital generation on how you help your kids navigate and help families navigate FOMO, the fear of missing out' effect - with the phone and other digital distractions.

Dr. Murphy shares techniques, strategies and tactics of how you can deploy the right type of approaches to support your family values as it relates to this digital age and how to raise resilient, emotionally very, very strong and powerful children.

Here are some Important TakeAways from this Interview:

What are some of the big mistakes parents make today?

1. Way to much attention to towards coddling the emotions. There is a visceral fear of doing anything uncomfortable.
2. Parents outsource parenting. Parents work hard and come home exhausted. It's easier to ignore than it is to engage, discuss, punish, etc. Too many fathers want to be friends with their child. They give up their role as the alpha male and therefore loose valuable opportunities to guide, mentor, and discipline.
3. Parents are afraid to see their children fail. At an early age, children need to celebrate failure, celebrate risk taking, celebrate mistakes. We live in a culture that fosters perfection.
4. Justifying excuses and fostering family values. Parenting is hard. Doing it right takes time and attention, and the willingness to take risks and make mistakes.

As early as we can, we need to help our children to see through limited beliefs and excuses and practice and demonstrate "family values". In my family, my kids know that the word "can't" is not allowed. Try to connect with them on eye level and use phrases like this to foster family values, "In this family we work together and help each other", "In this family, we don't give up", "In this family we make mistakes and learn from them".

Too many children love their excuses and turn their excuses into beliefs. "I hate to read", "I am not a morning person", "I hate broccoli", "I can't do math", "I can't do it".

For parents of teenagers, how do you break through their Snowflake mindset?

Teach them to:

1. Start making their own decisions.
2. Stop making excuses. Get up each morning, take a cold shower, and face the fears of the day.
3. Set some goals that scare you.
4. Look people in the eye.
5. Give firm handshakes.
6. Tell their parents, "Thank you".
7. Take on the burden of greater responsibility. At the age of 4 your child can do more than you imagine. Give them the chance. Chores are the most amazing opportunity to foster grit, family values, and a strong connection to a greater self.

Parents need to know that it's going to be okay and kids need to hear that. Just because you fail at something doesn't mean you're a failure!

Dr. David Murphy became attuned to the challenges many students face through his twenty years of work in the field of special education supporting the needs of students with a wide range of disabilities. He taught for more than a decade before becoming a school administrator, ultimately running private specialized schools for children with Non-Verbal Learning Disabilities, Attention Deficit Disorders, Learning Disabilities and Social Anxiety Disorders.

Dr. Murphy received his bachelor's and Master's degrees in Special Education from the University of Connecticut. He earned a second Master's degree in Special Education Administration from Southern Connecticut State University. He completed his studies at Northeastern University where he earned a Doctoral degree in Education.

After completing his doctorate, Dr. Murphy combined his extensive experience within schools with his advanced degree training and began consulting directly to families, students and adults. He consults with families and addresses the needs of students in all grade levels who have been diagnosed with such challenges as Asperger's Disorder, Non-Verbal Learning Disabilities (NVLD), Social/Emotional Disabilities, Attention Deficit Hyperactivity Disorder (ADHD), Learning Disabilities (LD) and students who simply struggle with time management and organization.

He currently lives in Duxbury, Massachusetts with his wife and two young children. He is an avid runner and loves spending time with his family and friends.

The Full Transcript of this episode can be found here: https://www.redzonetech.net/blog/how-to-raise-emotionally-strong-resilient-powerful-kids-in-digital-age-davidmurphy/

How to get in touch with Dr. David Murphy

• LinkedIn
  
• Website
• Twitter  
• Blog

Books/Publications Mentioned in Interview:

• Strong Fathers, Strong Daughters: 10 Secrets Every Father Should Know, by Meg Meeker. Published by Regnery Publishing, Inc., 2006.

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

Credits:
* Outro music provided by Ben’s Sound

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Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Why did I go down this path with this type of episode? I recently read an article by Chris Peterson, Principal at Vector Firm, where he outlined ways for a salesperson to differentiate themselves from every other salesperson. I was impressed and it made me think hard about the role of a salesperson and the notable transformation within today’s selling environment.

Beginning in 2006, Chris recognized a growing chasm between the way organizations purchased security technology and the way it was being sold. He recognized that this was creating a sales force of amazing security account managers – who had little or no time to HUNT for new business.  

Do you think the role of a salesperson is dead? People are afraid of even using the word salesperson today. You rarely see this title on a business card. You see titles like Business Development, Account Manager, Account Executive and the list goes on and on.

Is the role of a commission based sales rep dead?

Now I believe that sales is one of the highest and noblest professions of service. Essentially, the more you serve, the more you make. In the past, sales reps exchanged the risk of a low-to-no salary for the reward of a higher than normal income solely as a result of the fruits of their efforts. Ultimately, every role in the business thrives with more revenue coming in and the resulting increase in profits.  

Sales is so different from 10 to 20 years ago, yet continues to be the oxygen for business. Some of these changes have exposed deep-seeded issues that won’t translate into successful sales today. It's extremely important for business leaders to understand the shifts that are happening now by understanding how they came about and determine how we can help modern salespeople be more successful.

Who is this episode for today? If you are a buyer of security technologies and services, a salesperson in today’s modern world, an entrepreneur building a sales organization, are in a sales leadership role, a marketing leader in a company, or a CIO supporting a sales organization, you will enjoy listening to my conversation with Chris Peterson founder of Vector Firm.

I hope you enjoyed this program interview with Chris Peterson.

If you liked this episode I want you to forward it on your LinkedIn page to your community. I also want you to like and leave comments about the episode on iTunes, and for my droid listeners on Stitcher.

If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics you can email cloudkill@redzonetech.net.

You can go to the show notes to get more information about Chris and what we discussed in this episode. You’ll find the show notes at redzonetech.net/podcasts.

Until next time. I’m signing off. Thank you and have a great day! 

The Full Transcript of this episode can be found here: https://www.redzonetech.net/blog/modern-sales-your-customers-dont-need-you-anymore-chris-peterson/

How to get in touch with Chris Peterson

• LinkedIn
• Twitter
• Webpage
• Vector Firm Blog

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Today, my guest is Shannon Emmons, Senior Product Manager at SonicWall.

It was great having Shannon talk with our CIO and Lieutenant community. She is the top person for managing the product development of the Cloud App Security line with SonicWall

From a security strategy perspective, the importance of a platform for security threat management, blocking, detection and response, as it relates to SaaS apps and your data, has never been more important. This can't be understated as more and more of your business applications are moved to the cloud and Securing Office 365, OneDrive, G Suite, Box, Dropbox, and other SaaS apps take on a higher and higher priority.

I was eager to talk with Shannon and I was lucky to catch up with her after our Cloud and Email Kill Chain Defense Innovation lunch event. Here are some of the key questions we discussed:

Key Questions We Discussed:

• Why should you care about multiple log-ins?
• What is your strategy when you have multiple users who are not based at headquarters?
• What about Machine Learning?
• If we want a single-pane-of-glass, should we disable Microsoft? – And, why is layered security key?
• Can you guarantee that files are only scanned in the USA? (for export control)
• Can you pick your databases?
• Does CASB track successful and unsuccessful logins?
• Do you need to have other SonicWall products to use SWCAS?
• If you use Azure AD for permission, can you apply PIM for elevated access?
• For data compliance, what protection do you use for secured data?

Cloud App Security | What you will learn from this interview

• Data Stored in the Cloud is the Customer’s Responsibility and not the cloud vendor.
• Why default SaaS app security controls are not enough?
• What’s in your cloud?
• How to regain visibility and control of your SaaS email, apps and data with a holistic approach.
• How does the security actually work with Office365, Box, Dropbox and G Suite?
• How to protect against account takeovers (ATO), insider threats, and compromised credentials theft.
• The importance of API based security.
• The difference between a CASB and CAS.

For CIOs, I believe that choosing the correct security platform vendor has never been more important!

About Shannon Emmons

Shannon Emmons is a Senior Product Manager at SonicWall, the global, network security leader delivering automated real-time breach detection and prevention that keeps small and medium-sized businesses, enterprises and governments safe from cyber threats.

Shannon focuses on protecting SaaS email with data compiled from more than one million sensors around the globe to defend against today’s most sophisticated cyber threats. She is a customer focused, product leader who previously spent 14 years at McAfee where she concentrated on cyber threat visibility and remediation through management platforms. Emmons is a 16-year cybersecurity veteran, and 13-year CISSP.

Read the Full Transcript Here

How to connect with Shannon Emmons

• LinkedIn

Resources & Links:

Earlier this year, I interviewed Shannon’s colleague, Dmitriy Ayrapetov, Executive Director of Product Management at SonicWall. In this episode, we discuss cutting-edge strategies with security: sandboxing, block until verdict, remediation and roll back.

You can listen to my podcast with Dmitriy here.

This episode is sponsored by the CIO Innovation Insider Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

I hope you enjoyed this program and my interview with Shannon Emmons.

You can go to the show notes to get more information about Shannon and what we discussed in this episode. You’ll find the show notes at redzonetech.net/podcasts.

Until next time. I’m signing off. Thank you and have a great day! 

If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics you can email cloudkill@redzonetech.net.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

I’m very excited about my guest for you today. It’s Barry Libenson, Global CIO for Experian. He is responsible for the design and delivery of global technology strategy. Prior to joining Experian in 2015, he was Senior Vice President and CIO of Safeway in North America. Before that, he was the CIO and VP of Land O’Lakes. He has a continuous track record of huge success in the CIO capacity.

I am excited to bring Barry back for "Round 2" - his second episode with me and the RedZone Podcast. You will get the following out of this show as it relates to CIO Offensive and Defensive Strategy for a World Class company:

• Why you must understand strategies around Micro Services and APIs, how Barry’s topflight team is a key component to this strategy, how he approaches legacy and ‘build new’, and rapid iteration and testing in his environment.
• Idea Incubation and 3 Innovation Labs at Experian coupled with M&A
• Nurturing a mindset that can’t be disrupted or blindsided by tech disruption
• Why moving to the cloud is a debatable strategy and more of a tactic
• Barry’s approach to building portability using Micro Services with legacy apps
• His relentless pursuit of security excellence. He dives into his layered defense and ‘hunting approach’
• The role of AI and Machine Learning at Experian in developing products of the future
• The mistakes some CIOs make with security and how to avoid them
• When to look at the Macro vs. Micro perspective to keep yourself in top leadership form

I hope you enjoyed this program interview with Barry Libenson. If you liked this episode, I want you to forward it on your LinkedIn page to your community. I also want you to like and leave comments about the episode on iTunes, and for my droid listeners on Stitcher.

If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques, and Tactics you can email cloudkill@redzonetech.net.

You can go to the show notes to get more information about Barry and what we discussed in this episode. You’ll find the show notes at https://www.redzonetech.net/blog/barry-libenson/.

Until next time. I’m signing off. Thank you and have a great day! 

Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter

Read the Full Transcript Here

About Barry Libenson

Barry Libenson is Experian’s Global Chief Information Officer (CIO), with responsibility for the design and delivery of Experian’s global technology strategy. Prior to joining Experian in June 2015, he was Senior Vice President and CIO of Safeway Inc. in North America. Before that, he served as the Chief Information Officer and Vice President at Land O Lakes Inc. Barry joined Ingersoll-Rand as Vice President of e-Business in May 2001 and served as its Chief Information Officer beginning in 2003. There he was responsible for defining and implementing Ingersoll-Rand’s global electronic and internet business strategies, with a focus on customer relationship and supply chain management.

Early in his career, he served as Executive Vice President of Surety Inc., a data-integrity services company; as Chief Executive Officer for Visix, a software publisher; and held management positions with Phoenix Technologies and Oracle Corporation. He served as a Director at Tavant Technologies, a software firm with offices in California and Bangalore India.

Barry holds a bachelor’s degree in Computer Science from Colgate University and earned a Master of Business Administration degree from The Fuqua School of Business at Duke University.

How to get in touch with Barry Libenson

• LinkedIn

Key Resources:

Articles:

• In financial services, migrating to the cloud requires flexibility and sensitivity. Interview with Barry Libenson, Global CIO at Experian. Eide, N. (2019, April 26), CIO Dive.com.
• How CIOs Can Prepare for A New World of Open Data. Libenson, B. (2019, January 18), CIO.com.
• CIO interview: Barry Libenson, global CIO, Experian. Samuels, M. (2018, November 14), ComputerWeekly.com.
• Experian’s Global CIO – How we created a standardized platform for information consistency. Samuels, M. (2018, November 5), diginomica.
• Experian CIO Barry Libenson explains latest changes in data analytics. Macaulay, T. (2018, October 18), com.UK.
• Experian CIO: IT Standardization Drives Agile. Davis, J. (2018, October 11), InformationWeek.
• Experian Enlists Machine Learning to Gauge App Performance Goal is to identify and fix application problems before they impact customers. Norton, S. (2018, August 2), CIO Journal.
• Experian CIO: 4 Ingredients for API Success, How to cook up results while leading API efforts. Libenson, B. (2017, July 28), The Enterprise Project.com.

Video Interview(s):

• CIO evolution: How the skills needed by the IT chief are changing. Interview with Barry Libenson, ZDNet Video.
• Experian CIO, Barry Libenson, on the Credit Industry. Yahoo Finance Interview on Twitter, (2019, March 29).

This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review

If you enjoyed this episode, then please consider leaving an iTunes review here.  Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

First, an interesting coincidence I want to share. It’s middle-evening on Friday here in the Poconos, Pennsylvania where I’m getting ready to participate in a race tomorrow morning at 7:30 am. From the starting line, I’m going to race down the mountain in a Spartan race. It’s an obstacle course Spartan race that I’ve done several times. It’s my big challenge of the year.

The irony is that I have on my Podcast today, an expert in ancient Greece. His name is Paul Rahe. Paul has written a trilogy of books on Sparta and the Spartans. The third volume being released in a few weeks. You’ll find a link to it on the podcast notes page along with the other two books in this trilogy. I’ve read these books, which are fantastic, and I’m endlessly fascinated with Spartans for a couple of reasons. I’ve always been fascinated with the Samurai, the Comanche, the Mongols, the Knights, etc. I just love these classic cultures and I think it’s because there’s a heroic myth. There’s a heroic part in all of us that’s symbolized by these cultures. The Spartans stand out for this and I really wanted to get into:

• What is the history and what does a true historian say about Sparta and the Spartans?
• What is the research that’s been going on? Why have the legends of the Spartans persisted for 1,500 years?
• What can we learn from them – as people, as a culture?

We are 250 years into this great American experiment, and the Spartans lasted about 400 years. What made them so dominant, and then, why did they fail?

Paul and I talk about the strengths of the Spartans, their innovation on the battlefield and how they actually fought using certain formations and such. The discomfort of how they raised their boys and forced them to become these fearsome warriors and leaders of the world and why they failed. How did the innovation that the Spartans were known for on the battlefield decline as they were innovated around and out maneuvered?

Now, we’re in the nuclear age, but how did Spartan’s battle differ from the Civil War, WWI and WWII and differ from other warriors in the classic age as well. Paul and I discuss that.

I find it interesting talking to scholars about their deep interests because I think there are lessons that we can all learn as leaders. If you take a step back and peer into the past, there are lessons there that we can learn.

I’m very excited about this episode, it’s very appropriate for me, and I know you’re going to find this very, very interesting.

With that, I want to introduce you to my great conversation with historian, Paul Rahe.

If you are a leader today you will like this Podcast for the following reasons:

1. It will dispel myths surrounding the Spartans
2. You will learn about the role discomfort played in raising Spartan boys
3. How the Spartans were disrupted by battlefield innovation
4. Why no one develops movies or books about Athens, but instead focus on Spartans
5. How warriors were killed in classic-period warfare
6. Four Main Strengths that made Spartans so fearsome: Endurance, Strength, Mobility, and Prestige (or I would say, reputation)

Paul A. Rahe holds The Charles O. Lee and Louise K. Lee Chair in the Western Heritage at Hillsdale College, where he is Professor of History. He majored in History, the Arts and Letters at Yale University, read Litterae Humaniores at Oxford University’s Wadham College on a Rhodes Scholarship, and then returned to Yale to do his PhD in ancient Greek history under the direction of Donald Kagan.

He has been awarded fellowships by the Center for Hellenic Studies, The National Humanities Center, the Institute of Current World Affairs, the John M. Olin Foundation, the Center for the History of Freedom at Washington University, the National Endowment for the Humanities, the Woodrow Wilson International Center for Scholars, Clair Hall at Cambridge University, All Souls College at Oxford University, The American Academy in Berlin, the Social Philosophy and Policy Center at Bowling Green University, and the Hoover Institution. In 2006, the French Historical Society awarded him the Koren Prize for the Best Article Published in French History in 2005.

He is very excited about his newest book, Sparta’s First Attic War: The Grand Strategy of Classical Sparta, 478-446 B.C., a companion volume to The Spartan Regime: It’s Character, Origins, and Grand Strategy; and The Grand Strategy of Classical Sparta: The Persian Challenge, that explores the collapse of the Spartan Athenian alliance, is due to be released on August 6, 2019.

Read the Full Transcript Here

How to get in touch with Paul Rahe:

• Paul’s Website
• Facebook

Key Resources + Links:

Books:

New:   Sparta’s First Attic War: The Grand Strategy of Classical Sparta, 478-446 B.C., a companion volume to The Spartan Regime and The Grand Strategy of Classical Sparta, Paul A. Rahe, Yale University Press, due to be released August 6, 2019.

• The Spartan Regime: Its Character, Origins, and Grand Strategy, Paul A. Rahe, Yale University Press, 2016.
• The Grand Strategy of Classical Sparta: The Persian Challenge, Paul A. Rahe, Yale University Press, 2015.
• Republics Ancient and Modern, Volume I: The Ancien Régime in Classical Greece, Paul A. Rahe, The University of North Carolina Press, 1992.
• Republics Ancient and Modern, Volume II: New Modes and Orders in Early Modern Political Thought, Paul A. Rahe, The University of North Carolina Press, 1994.
• Republics Ancient and Modern, Volume III: Inventions of Prudence: Constituting the American Régime, Paul A. Rahe, The University of North Carolina Press,
• Machiavelli’s Liberal Republic Legacy, Paul A. Rahe, Cambridge University Press, 2005
• Against Throne and Altar: Machiavelli and Political Theory Under the English Republic, Paul A. Rahe, Cambridge University Press, 2008.
• Montesquieu’s Science of Politics: Essays on The Spirit of Laws, David W. Carrithers, Michael A. Mosher, Paul A. Rahe, Rowman & Littlefield Publishers, 2000.
• Soft Despotism, Democracy’s Drift: Montesquieu, Rousseau, Tocqueville & the Modern Prospect, Paul A. Rahe, Yale University Press, 2009.
• Montesquieu and the Logic of Liberty: War, Religion, Commerce, Climate, Terrain, Technology, Uneasiness of Mind, the Spirit of Political Vigilance, and the Foundations of the Modern Republic, Paul A. Rahe, Yale University Press, 2009.

Articles on Blog:

• Rahe is a regular contributor to Ricochet. All of his articles are available at: http://ricochet.com/Profile/Paul-A.-Rahe
• Rahe has also contributed extensively to Powerline.com

Powerline.com Posts

• Obama’s Tyrannical Ambition”
• “The Servile Temptation, Part 1”

• “The Servile Temptation, Part 2”
• “Sobriety and Hope”
• “The First Step Forward”
• “The Great Awakening”
• “Obama to the Elderly: Drop Dead!”
• “Obama to Veterans, “Drop Dead!”
• “Obama’s Wrecking Crew”
• “Obama’s Agenda”
• “Has Obama Earned That Prize?”
• “Petty Tyranny”
• “The Great Awakening, Part 2”
• “America’s First Socialist Republic”
• “Is Obama a One-Trick Pony?”
• “Can Obama Save his Presidency?”
• “Can Obama Save his Presidency? (2)”
• “Obama’s Gestures”
• “Obama’s Gestures, Part 2”
• “Obama’s Gestures, Part 3”
• “Obama’s Gestures, Part 4”
• “Obama’s Gestures, Part 5”
• “Obama’s Gestures, Part 6”
• “Iran’s Trajectory”
• “Afghanistan: Butcher & Bolt?”
• “Jerusalem Revisited”

Videos on Blog:

• Peter Robinson Interviews Paul Rahe on Uncommon Knowledge
• Peter Robinson, “Rahe of Sunshine” on Forbes.com
• Paul Rahe, “America’s (Rightward) Drift” on Forbes.com

Credits:
* Outro music provided by Ben’s Sound

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Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Today my conversation is with David Smith. He’s the CEO and Founder of Croquet Studios

David Smith is a computer scientist and entrepreneur who has focused on interactive 3D and using 3D as a basis for new user environments and entertainment for over thirty years. His specialty is system design and advanced user interfaces. He is a pioneer in 3D graphics, robotics, telepresence, artificial intelligence (AI) and augmented reality (AR). He creates world-class teams and ships impossible products.

In 1987, Smith created The Colony, the very first real-time 3D adventure game/shooter and the precursor to today's first-person shooters. The game was developed for the Apple Macintosh and won the "Best Adventure Game of the Year" award from MacWorld Magazine.

In 1990, Smith founded Virtus Corporation and developed Virtus Walkthrough, the first real-time 3D design application for personal computers. Virtus Walkthrough won the very first MacWorld/MacUser Breakthrough Product of the Year.

David was Chief Innovation Officer at Lockheed Martin and a Senior Fellow at Lockheed Martin MST, focused on next-generation, human centric computing and collaboration platforms. Here he developed a number of key technologies and won the Lockheed Martin TLS Inventor of the Year for the last four years (every year he has been eligible).

What’s really, really interesting is that he worked closely with authors Tom Clancy (Rainbow Six, Hunt for Red October) and Michael Crichton (Andromeda Strain, Jurassic Park) to develop games.

But that’s only the beginning. . . .

I am super excited to bring to you my conversation with Safi Bahcall. I haven't been this excited in a long time because Safi has just written this book called Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries.

His use of language and his use of innovation principals is second to none in this book especially because I think he comes at this from being an innovator for years and being an entrepreneur, and he comes at this from a very powerful perspective. It really impacted me and the people I've been sharing this book with.

He received his BA summa cum laude from Harvard and his PhD from Stanford. After working for three years as a consultant for McKinsey, he co-founded a biotechnology company developing new drugs for cancer (which led him to be profiled by Malcolm Gladwell in The New Yorker). He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with the president's council of science advisors (PCAST) on the future of national research.

So, in this book, Safi explains how the past and what we learn from the past, has equal implications in the future. So we get into, what are the most common conversations he gets into with CEOs these days. CEOs and senior leaders that have read his book, they are calling him daily and they are asking: "How do we nurture loonshots?"

What You Will Learn From This Interview

If you enjoy listening to my podcast, please take a minute to leave a review here!

Today you will hear a power-packed Episode with a world-class CIO. My guest today is David DiLeo, the Chief Information Officer at Industrial Scientific.

If you aspire and dream of a big job as a CIO and then land there, what would you do next? Well, 5-1/2 years ago, David landed at Industrial Scientific. What he and his team have achieved during that time has been remarkable.

As CIO, David is responsible for the information technology needs of Industrial Scientific which includes leading a large and diverse technical team comprised of ERP, business applications, application development, business intelligence, IT security, global infrastructure, and support functions. This team represents a world-class IT organization with capabilities that deliver high quality and data-driven solutions to both internal and external customers.

If you want to hear about good old-fashioned project management delivered at a world-class level, this Podcast is for you.

Here are some areas we cover:

• Changing the Brand of IT.
• How to create a scalable IT organization to support a business.
• Changing IT from “Reactive” to “Proactive” – This is impressive since it was delivered in the midst of tremendous complexity and scale – not just lip service or words that everyone in business wants to hear from top CIO’s.
• Project management can give you the broadest understanding of business. See why the path to David’s CIO role – a progression of technical, project management, middle management, and then senior management roles – was significant.
• The powerful impact of IoT in his world.
• How he integrated top-notch security into his environment following risk-based and security-by-design principles.
• How people (good people) joined him on the journey to transform the business.
• How he remains grounded and balanced.
• His vision for himself and the business over the next few years.

This is only a small subsection of what you will learn from listening, enjoy!

Major Take-Aways from This Episode:

• How to focus on delivering value first by partnering as a consultant with the business.
• Benefits of segmenting types of project management depending on risk, Agile/lean vs. Waterfall tactics and techniques.
• How to strategically use 3rd-party vendors to outsource low-value commodity work and retain high-skill, high-value skills in-house.
• How to use security to add offense capabilities and remove latency in the sales process.

Read the Full Transcript Here

About David DiLeo:

David DiLeo joined Industrial Scientific in 2013 as the Global Director of Information Technology and was promoted to Chief Information Officer in September 2015. Now as CIO, David is responsible for the information technology needs of this leading gas detection, safety analytics, and connected device (IoT) company.

Previously, David was the VP & Director of Quality Assurance, Strategic Information & Risk Technology, at PNC Financial Services Group. He also served as the IT Group Manager of Integrated Service Solutions at Pratt & Whitney, a division of United Technologies Corp., where he was responsible for managing the development and operations of Pratt & Whitney’s real-time advanced diagnostic engine monitoring solution.

He earned his MBA from the University of Hartford and a Bachelor of Science in Business Administration from Central Connecticut State University. He also holds Project Management Professional (PMP) certification from the Project Management Institute, and a certification in quality and process improvement (ACE Associate) from United Technologies Corp. He is a lifetime member of Beta Gamma Sigma, International Honor Society.

How to get in touch with David DiLeo:

• LinkedIn
• Twitter

Key Resources + Links:

• CIO Review, Industrial Scientific Blazes a Trail in IoT – how Industrial Scientific uses IoT to innovate on the product level.
• CIO Review, Refining Quality for a Safer Community – David DiLeo explains how Industrial Scientific is firmly planted in the IoT and big data space and his focus on maturing and establishing upstream QA processes into both software development processes.
• Toggle Magazine Article, David DiLeo – Industrial Scientific: On-the-Job Safety is the Real Gas.
• Sync Magazine Articles, Industrial Scientific Empowers IT to Drive Business, Save Lives – How David DiLeo has pivoted his IT team away from answering help tickets and toward leading the way.
• Industrial Scientific provides gas detection gas detection devices and services across a variety of business sectors.

This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

If you enjoy listening to my podcast, please take a minute to leave a review here!

I found my guest today, Dr. Joyce Benenson, through a book I read called Top Dog, recommended to me by one of my recent guests, Navy Seal, Captain Tom Chaby.

Joyce is a professor of Psychology at Emmanuel College in Boston and an Associate Member of the Human Evolutionary Biology department at Harvard University. She is an author of a fascinating book called Warriors and Worriers: The Survival of the Sexes. The book explores the evolutionary differences between men and women and how they survive through competitiveness. Drawing on an interesting array of studies and stories that explore the ways boys and men deter their enemies, while girls and women find assistants to aid them in coping with vulnerable children and elders, Benenson turns upside down the familiar wisdom that women are more sociable than men and that men are more competitive than women.

As much as I love to interview guests on leadership and high performance topics on my podcast, in this interview, Joyce and I discuss what IT business leaders could learn from her studies on gender differences to get the most out of their high performance teams.

Key Points of Interest in This Episode:

I think self-awareness is the key to being a high-performance leader. You will need to draw your own conclusions from my discussion with Joyce Benenson. In an age of political correctness and non-brave communications, I love reading and listening to experts who explore topics worth considering in our political environment.

As you explore your own process of developing as a leader in business and in your life, learn unique biological attributes of man and women that will help you be a better more “self-aware” leader.

With this, I’d like to welcome you to my interview with Joyce Benenson.

Major Take-Aways From This Episode

• Men can recover and make up after a head-on conflict while women cannot.
• What happens when you place eight 4-year old’s in a room and ask them to decide who is going to be the leader?
• Differences with men and women in competition and sports
• Being aware of the feminization of men/boys so you can call into question your beliefs on this topic.
• Why is it so hard for women to “reconcile” after a fight?
• Women, Power, and Hierarchies – How sports can be a positive framework for competition, power, and hierarchy
• Tips on helping women in competitive environments
• The roles of respect for men

Read the Full Transcript Here

About Joyce Benenson

Dr. Joyce Benenson is currently a professor of Psychology at Emmanuel College in Boston and an Associate Member of the Human Evolutionary Biology department at Harvard University. She has studied children’s interactions since she was 19 as an undergraduate at Duke University.

After obtaining her Ph.D. from Harvard University in 1988, she was a post-doc at Radcliffe College, an assistant professor at the University of Hartford, an assistant/associate professor at McGill University in Montreal, Canada, and a reader in Ethology at the University of Plymouth in England before her current positions.

How to get in touch with Joyce Benenson

• LinkedIn
• Facebook

Books | Articles | Links

• Warriors and Worriers: The Survival of the Sexes, by Dr. Joyce F. Benenson, Henry Markovits, and Coleen Marlo.
• Emmanuel College Profile and list of publications.
• No Hard Feelings, Article from The Economist, 2016 that talks about a theory by Joyce Benenson that reconciliation after competition is more a masculine than a feminine trait.
• Men may have evolved better “making up” skills, Article from BBC News, 2016 that discusses Men’s historical dominance of the workplace may, in part, be because of their ability to reconcile with enemies after conflict, a new study suggests.
• Gender predicts how athletes interact after game, Reuters.com article, 2016 talks about a study of four sports that showed that male pro-athletes may linger on peaceful or even loving touches after a match, while female athletes don’t tend to embrace as heartily.

This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

If you enjoy listening to my podcast, please take a minute to leave a review here!

As many of you know, I like to choose podcast topics that are at the forefront in the minds of my audience. I also like to interview leaders who inspire me. When I was looking for a new podcast guest for my show, I asked my CTO at RedZone, James Crifasi, if there was someone he knew in security that he really respected – that stood out for him as a leader in the industry.

James recommended Dmitriy Ayrapetov, Executive Director of Product Management at SonicWall. Since RedZone has been a SonicWall partner for many years, I knew Dmitriy, and I knew that he represented most of the network security products that we work with. Luckily, he agreed to come on the show.

My conversation with Dmitriy ranges from philosophical to tactical and technical especially with his positions on Machine Learning and AI with security. We discuss a variety of topics including, who are his mentors and what does a product manager do at a high-profile security company like SonicWall?

One interesting discussion centered around the thought that, “Humans will always make mistakes – human mistakes are one of the main issues with security. Knowing that we will never fix 100% of the problems of security today, and that we have a massive likelihood of a security breach happening,” – I asked Dmitriy “How can you approach this problem?”

Key Points of Interest in This Episode:

• How Dmitriy researches and keeps on the pulse of security
• How his mind works when he is thinking of how his customers will be impacted by security
• Who are his mentors?
• What would he focus on if he was a startup founder?
• How would I want to react if I was a customer?

Are your security vendors as concerned about business continuity as you are?

I think you will really appreciate Dmitriy’s philosophy for CIOs and CISOs – in particular, his thoughts on human mistakes. He believes that since human mistakes can’t be prevented, that you must realize the need for continuity of the business and be prepared for them.

With this, I want to welcome you to my interview with Dmitriy Ayrapetov.

Major Take-Aways From This Episode:

In this podcast we discuss cutting edge strategies with security: sandboxing, block until verdict, remediation and roll back.

• What does a product manager do at a high-profile security company like SonicWall?

o Find people’s problems and bring these engineered solutions to market

• Evolution of Security – Block first, then ask questions later.
• Staying current with security is imperative with a current approach centered on business continuation.
• New ways of thinking – Prevention vs. Continuity, continuous operations like auto-rollback functions.
• Supply Chain Attacks – Next Gen behavior analytics which led us into an industry education on old fashioned heuristics vs. machine learning and AI.

Read Full Transcript Here

About Dmitriy Ayrapetov:

Dmitriy Ayrapetov has been with SonicWall for over 13 years. He is currently the Executive Director of Product Management at SonicWall, in charge of product security. Prior to this position, Dmitriy held product management and engineering roles at SonicWall and at enKoo Inc., an SSL VPN startup acquired by SonicWall in 2005.

As a cybersecurity expert, he speaks at industry conferences including, RSA, Gartner Security Summit, Dell World and is a regular presence at SonicWall’s annual partner conference Peak Performance. Dmitriy holds an MBA from the Haas School of Business at U.C. Berkeley and a BA in Cognitive Science at UC Berkeley.

You can see all the SonicWall products Dmitriy has had his hand on since the beginning.
• Network Security
• Firewalls
• FTDMI – Automation and Security
• SonicWall ips Series
• Client Capture – rollback
• Email Security

How to get in touch with Dmitriy Ayrapetov

• LinkedIn
• Twitter
• Facebook

Key Resources + Links

Link to Dmitriy’s SonicWall blog page:  https://blog.sonicwall.com/authors/dmitriy-ayrapetov/
• Blog, pub. 9/12/2018: Botnets Targeting Obsolete Software
• Blog, pub. 2/13/2017: Practical Defense for Cyber Attacks + Lessons from 2017 SonicWall Annual Threat Report

Other SonicWall blog pages that cover suggested topics of discussion listed above:
• Sonic Wall Threat Intelligence blog page: https://blog.sonicwall.com/categories/threat-intelligence/
• Annual and mid-year cyber threat reports: https://brandfolder.com/s/pix4u8-fllsa0-f5587c

Other presentations and videos by Dmitriy Ayrapetov:

• SonicWall Roadmap and Industry Trends: https://www.youtube.com/watch?v=p0vAqko1E2s, pub. July 13, 2018
• 2018 SonicWall Cyber Threat Report – Webcast: https://www.sonicwallsales.com/Video.aspx?code=KJSCK7
• RSA Presentation 2017: The Strategic Advantage of Adaptive Multi-Engine Advanced Threat Protection (this is a pdf file of the slide presentation)
• Learn How to Detect and Prevent Malicious Files with SonicWall Capture ATP: https://www.youtube.com/watch?v=55tw20crqhk, pub. Sept 1, 2017.
  Also, published as a webinar through BrightTALK, Sept 19, 2017
• How SonicWall SuperMassive Next-Gen Firewall Series ensures that every byte of every packet coming into and going out of your network is inspected while maintaining high-performance and low latency: https://www.facebook.com/SonicWall/videos/10155323557848859/, pub. Aug 17, 2017

Other resources mentioned in the Podcast, provided by Dmitriy Ayrapetov:

There are two people that Dmitriy mentioned as thought leaders in the field: one of them is well known, Bruce Schneier, an internationally renowned security technologist; while the other is less known, Dan Geer, CISO at In-Q-Tel. Bruce provides a lot of industry as well as practical advice on his website: https://www.schneier.com/. Dan’s keynote at Black Hat 2014 was, in my opinion, direction setting. It was one of the highest signal to noise ratio keynotes that I’ve ever heard and I still come back to it from time to time. It’s very dense, and is based on an essay that he authored.

• Black Hat Keynote: https://www.youtube.com/watch?v=nT-TGvYOBpI
• Essay: http://geer.tinho.net/geer.blackhat.6viii14.txt
• Dan has many other essays/keynotes and your listeners can find them on his website: http://geer.tinho.net/pubs

The book that Dmitriy mentioned early in the podcast is Hacking Exposed –they’re on the 7th edition now. I’m not “recommending” the book, I just referenced it as something that piqued my curiosity in security early on.

This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here.

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

If you enjoy listening to my podcast, please take a minute to leave a review here!

My guest today, Jeff Tippett is a Raleigh, North Carolina-based public speaker, and owner of the public affairs firm, Targeted Persuasion.

Known by audiences and fans as Mr. Persuasion, Jeff Tippett is a subject matter expert in persuasive communications. Jeff has impacted thousands of lives through over 500 presentations, including keynotes and seminars. He helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization – all as they learn techniques for communicating persuasively with others.

The heart and soul of Jeff’s presentations is the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.

What You Will Learn About in this Interview:

• Focusing on Your Brand: We personify our brand. What is your brand saying about you? I think all of us have a responsibility to sell what we believe, sell ourselves, or sell our message. Learn how to communicate the right message – one that will get noticed.
• Communications in the Workplace: Millennials Are Changing the Game: Unlike previous generations, millennials’ expectations of open communications, deeper connections and authenticity are presenting a communication challenge within the workplace.
• The Benefits of Telling the Full Story – in Bite-sized Pieces: Shorter attention spans require short messages – not an explosion of information. You want to capture people’s attention with one word that makes them wonder what the second word is – and makes them ask you for the next level.
• Understanding How People Respond and Positioning Your Message: You know that people primarily respond out of emotion and not logic. Find what is emotional in the story you’re trying to tell around the information. Lead with that, work in the logic and you’ll have your best chance of persuading and moving your audience with you.
• The Process of Debriefing and Drilling Down to the Simple Message:
  • Let the information all spill out – get it out of your head.
  • Ask, “What problem am I solving with this that I’m trying to convey?”
  • Strike out everything that isn’t crucial – keep only the main words that convey your message.

With this, I want to welcome you to my interview with Jeff Tippett.

Major Take-Aways From This Episode:

• Jeff Tippett’s Big, Bold Statement: “We all live or die based upon our ability to persuade.” What’s the difference between persuasive communications and manipulating people? How does understanding this difference help you rise to the top?
• Jeff’s Audience Take-Aways: As a keynote speaker, presenter and author, Jeff believes that conveying his energy, making an emotional connection, and creating a common ground with his audience is key to their taking away actionable content.
• Verbal Imagery: Clear the playing field using the word “imagine”. By freeing any barriers of reality, it sets your audience up to listen and allows them to picture the world, the situation, or the environment the way that you want to describe it to them.
• Get Out of Your Own Head: It’s a challenge. What’s the message that you’re trying to convey to the person you’re talking to? What’s in it for them? Do you care? Your willingness to listen and to make a connection with them – on their terms, will define your success.
• Communicate with Humor: Humor is one of the best approaches we can use for people to drop down the barriers and walls. We can use things like humor, compassion, empathy, and storytelling as well and authenticity to help us make that connection with our audience.
  • This is about being kind to other people and finding ways that we can connect with other people, to whatever degree, and willingness they are willing to connect.

Many of the topics discussed in this interview are also included in Jeff’s second book, slated for an early 2019 release, titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need.

Read the Full Transcript Here

About Jeff Tippett:

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award.

His first book: Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, gives business leaders, activists, political leaders, and anyone desiring to build their brand online the tools needed to grow their network and influence. The easy 3-step process makes implementing the strategies attainable for online novices to pros.

Jeff’s highly anticipated second book, slated for an early 2019 release, is titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. The book is designed for CEOs responsible for leading an organization – often navigating significant changes, a manager with direct responsibility for the performance of those you lead, a salesperson whose income is directly related to your ability to close the sale, or simply an individual hoping to live life with the company of a significant other – Jeff unmasks the secrets of persuasive communication.

His bold statement is that, “We all live or die based on our ability to persuade”; and his goal is to help people understand how to persuasively communicate better without ever manipulating people around them – and to help them rise to the top.

You can learn more about Jeff Tippett on his website: https://jefftippett.com

How to get in touch with Jeff Tippett

• LinkedIn
• Twitter
• Facebook
• YouTube

Key Resources:

Articles:

• Ask what is crucial. Strike everything else.
• Ask yourself; “What problem does this solve?”
• Crafting a Simple Message
• “Now everything lies ahead – the unknown, the potential.”

Book:

• Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, by Jeff Tippett

Podcasts and Videos:

• Live podcast with Jen Arnold
• “Jeff Tippett – Sizzle Real”

This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes.

Credits:
* Outro music provided by Ben’s Sound

Other Ways To Listen to the Podcast
iTunes | Libsyn | Soundcloud | RSS | LinkedIn

Leave a Review
If you enjoyed this episode, then please consider leaving an iTunes review here

Click here for instructions on how to leave an iTunes review if you’re doing this for the first time.

About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.