Bill Murphy's RedZone Podcast | Innovation, Strategy, Leadership, 10X Thinking, Mindset and More.....

CIO and Business IT Leader Innovation, Leadership, Strategy, 10X Thinking, Mindset and more..
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Bill Murphy's RedZone Podcast | Innovation, Strategy, Leadership, 10X Thinking, Mindset and More.....









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Sep 6, 2022

Welcome back to Bill Murphy’s 10x Podcast. Our guest in this episode is John Arsneault, CIO at Goulston & Storrs, a venture capital investor and a startup advisor. With over 30 years in the tech industry, John is an expert strategist ensuring business growth.   

John began his career repairing PCs at an after-school job before transitioning to working for a small venture capital company in Boston. Through this experience and by observing his co-workers making investment deals, he found an interest in investing. 

Fast forward to today, he is now the founder of Portfolio X, a venture capital company that invests in emerging technologies. John is passionate about offering investing advice, and emphasizes the importance of betting on a person, not their ideas. John also talks about his role as CIO and strongly encourages us to be the curators of change within our organizations. 

In addition to his useful advice, John tells us about his family roots in Maine, his love for baseball, and explains to us that we do not need a grand plan to be successful. Through hard work, making mistakes, and trying a couple of times, growth is achieved, and remarkable things happen. 

Oh, and did someone say flying cars? Tune in and listen to the Podcast to learn more.


As a Chief Information Officer and Business IT Leader here are the wins you will get by listening: 

Bill [11:12] “There is some wisdom in non-traditional paths as far as what growth opportunities it gives people.” 

John [12:42] After working at a small venture capital company in Boston, John developed a strong interest in investing.  

John [13:12] There are two streams of technology professionals in the world. The people that maintain technology environments for enterprise or existing businesses. Then there are people that work in the actual tech industry.  

John [13:42] Realizing you could go work for a technology company and be the product itself, not just the back office necessary expenditure, was exciting because this meant that you are building an actual product while earning equity.  

John [15:42] Everything a person learns is the outcome of watching, making mistakes, and trying a couple of times until they got it right.  

John: [16:12] The biggest mistake that people make when entering the world of investing is, they get so enamored with somebody’s idea. There are lots of entrepreneurs that have cool ideas. There are very few of them that can turn that idea into a functioning burgeoning business.  

John [16:42] In these days investing is cloudy because it is easy to get venture capital, but in the past, it was hard. So, people assumed that if somebody got funded the company was destined to do well, however 90% of new businesses fail. 

Bill [17:12] Are we betting on the idea? Or are we betting on a growing business? 

John [17:42] You bet on the entrepreneurs themselves and not the ideas.  

John [18:42] When investing, be on the side of something that has already proven itself in the marketplace, has brand recognition, and seems obvious that it’s the new way to do it.  

John [20:42] Over the last five years, everything has become a technology startup. Even existing businesses in a way are becoming technology startups within themselves.  

John [23:12] You have no crystal ball. You do not know if entrepreneurs are going to guide the business properly, but to make an informed decision you can look at what they’ve done and how they’ve gotten to that point.  

John [24:42] Private market exchanges  

John [28:42] You can do all the homework in the world, at the end of the day you just do not how things are going to turn out. 

John [31:12] A spec is a special all-purpose collection of equity investors.  

Bill [34:42] Apps and technologies are so quick that they outstrip our ability to regulate. 

John [35:12] The next iteration of innovation is going to be technologies that bump up against compliance and regulation. 

John [36:12] There is technology that already exists but is not being utilized because it’s not yet legal.  

John [37:12] Regulation and compliance must catch up with technology, or the technology is going to slow down.  

John [39:42] 40% of the world’s population have never been on the internet.  

John [40:42] People can suddenly go from being behind the rest of the world by a hundred years, but in a split second can be ahead of everybody because their adoption rate will not be getting rid of the old thing but going right to the modern setup.  

John [40:57] The biggest barrier for the United States to be competitive in the next hundred years is going to be our will to adopt new things.  

John [43:42] A CIO's role traditionally in a law firm was to put together the technical Legos to make people efficient and allow them to do their jobs. However, in the next decade, the CIO's role is going to be to help protect the business. 

John [44:42] Innovators are coming into the legal industry with no intention of taking the technology that they develop and licensing it to law firms. They want to build platforms that will allow them to take clients away and build processes that facilitate legal happenings within the platform itself.  

John [46:20] It took Amazon 25 years to build their successful e-commerce fulfillment model that disrupted the rest of the industry. Once companies realized where they were failing, it was too late 

John [47:42] I can't tell them, this is exactly how they need to approach all this innovation, but I can tell them that they need to pay attention. There are going to be moments of clarity, you must watch for it.  

John [51:42] As a CIO, look outside your own industry for what is going to happen. 



Steve Case’s The Third Wave 

A360 Summit 

Legal Tech Fund 


Singularity University 

Peter Diamandis 

Northeastern University 

Boston College High School (BC High) 

Fenway Park  

Portfolio X 

Goulston & Storrs 


Love this episode? Leave a Review

Share it on your LinkedIn feed.

If you have not already, please leave us a review on iTunes. 


About Bill Murphy 

Bill Murphy is a world-renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn. 

If you are interested in learning more about RedZone Technologies, and its security expertise, email us at 

Aug 1, 2022

Welcome Back to Bill Murphy’s 10x Podcast. Our guest in this episode is Peter Cohan, founder and principal of The Second Derivative, author of “Great Demo!” and a savant in the sales world.  

Additionally, Peter serves on the Board of Directors for Collaborative Drug Discovery, Inc., is an advisor to IN2SV, Inc., holds a degree in chemistry, and is a mentor to StartX, the Stanford University start-up accelerator. 

Peter has vast experience working with senior management in marketing, sales, and business development. and has learned to discover and understand the needs of a customer. Peter’s mission is to advise organizations on the ways they can better improve their sales and marketing results through creating and executing compelling demonstrations.  

In this episode, he shares with listeners his best-known method, the “Last Thing First,” which teaches you to “turn the demo upside down” and start with the end-result first. 

You do not have to be in sales to benefit from Peter’s methods, his principles prove valuable to many parts of an organization 

Peter hopes to inspire you to constantly seek ways to improve upon your skills and practices. 

Show your customers the possibilities that will benefit the future of their business and an end- result that cannot be refused. 

Tune in to learn more.


As a Chief Information Officer and Business IT Leader here are some wins you will get by listening: 

4:00 There are two roles of an IT Leader: offense and defense. The defense protects the kingdom, keeps the lights on, and ensures the users are happy. The offense helps put points on the board and supports sales.  

5:00 Modern IT leaders can support sales in the future by providing subject matter expertise to the sales team, enabling a demo environment, and seeking to understand where the organization needs to go and what can be done to help by providing tools and services.  

6:30 The key success factor in the pre-sales process is having a structured way of communicating information. 

6:40 “The Great Demo” introduces a structure called the situation slide, which is used to recommunicate key pieces of information to deliver a credible demo.  

8:00 Before you call a prospect, have a conversation with the vendor and ask: What is our objective for this demo? What do we know about this prospect? What do you want me to present in this demo? What do you not want me to present in this demo? 

10:00 The key element in creating any demo is understanding what specific capabilities a prospect needs to see versus everything else that is in your offering.  

11:30 Find sales representatives who are highly respected and use those people as your models to learn their best practices. 

12:00 Successful sales reps execute the most important part of the sales process: sufficient discovery of the customer's needs followed by communicating those discoveries with the team. 

18:30 Vision generation demos spark interest and highlight what is possible. 

20:30 Lead with pictures of graphs, reports, and dashboards to present complex ideas in a straightforward way. Do not bury people in complexity.  

23:30 The goal of a demo is to show your customer a “menu” of your offerings. If you are offering several different modules, utilize vision generation.  

27:00 In a demo, do not show a prospect a boring boat. Show them that it is a battleship driving through the heavy seas. This is the result a prospect is looking for. 

28:00 The higher you go in an organization, the less they care about the process and more just the end-result. Turn the demo upside down and do that last thing first.  

32:30 A successful salesperson is interested in continually improving his or her process.  



Great Demo Book (For PowerPoint Presentations)  

Information is Beautiful 


Love this episode? Leave a Review 

Share it on your LinkedIn feed. 

If you have not already, please leave us a review on iTunes. 


About Bill Murphy 

Bill Murphy is a world-renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn. 

If you are interested in learning more about RedZone Technologies, and its security expertise, email us at

Jul 1, 2022

Welcome Back to Bill Murphy’s 10x Podcast. Our guest in this episode is Brian Chidester, award-winning, public sector marketing executive, and expert integrated messaging strategist. Brian is currently the Industry Vice President at Genesys, an Advisor to the G20 Global Smart Cities Alliance, and a member of the Forbes Technology Council.  

Today, Brian shares with listeners the benefits of developing smart cities and explains how they promote sustainable practices that will address growing urbanization challenges that cities face. By leveraging the data that smart cities provide, stewards within a community can help make better decisions on behalf of the constituents.  

As a supporter of smart city evolution, Brian shares examples to describe how process efficiency, edge computing, and curb management can help advocate for the future and advancements of smart cities. 

Tune in today and learn about the possibilities smart cities are providing our communities.

As a Chief Information Officer (CIO) and Business IT Leader here are some wins you will get by listening: 

[5:30] Brian: To be a true advisor to sales leadership, you must have a deep understanding of the market and the reason behind what you are doing.  

[7:00] Brian: Anyone working in the technology sector begins to realize that everything is interconnected. 

[8:00] Brian: When looking at the government space, it pulls you into an experience. The experience can be a digital experience through your mobile device, tablet, or computer, but it also evolves into smart cities. 

[9:00] Brian: A smart city is a framework, an idea, that is composed of information communications technology (ICT). 

[9:40] Brian: The idea behind smart cities is to develop and promote sustainable practices that help address growing and advancing urbanization challenges that cities face.  

[9:55] Brian: A foundational piece of a smart city is cloud. Cloud-based IoT applications and sensors can receive, analyze, and manage data in real time to help improve the quality of life for citizens living in a city or connected community. 

[10:30] Brian: The most important piece that comes from the cloud based IoT applications is the data. The data provides insights so that stewards within the community can make better decisions on behalf of the constituents. 

[11:30] Brian: London pioneered the initial smart city.  

[12:55] Brian: Smaller cities have the greatest innovation despite having a smaller budget because they do not have to go through policy roadblocks that stand in the way of bigger cities.  

[13:50] Brian: For example, when it comes to trash removal, technology is not added to help get the trash out faster but to understand where the process slows down. Therefore, technology is used for process efficiency.  

[14:35] Brian: In Buffalo, NY the city turned trash removal trucks into moving sensors by adding video cameras, leveraging AI (Artificial Intelligence), and using 5G capabilities to find potholes that need to be filled.  

[15:25] Brian: Edge computing is the ability to process data at the point. An example of this is a sensor.  

[16:00] Brian: Edge computing and 5G from an infrastructure perspective can allow quick reaction times to help the evolution of smart cities. 

[17:00] Brian: The concerns surrounding 5G are the pockets of the broadband infrastructure. Smart cities can help with digital equity, but one of the biggest challenges is access to broadband.  

[19:10] Brian: GDPR and the Europeans are ahead of the US when it comes to privacy practices and policies.  

[20:14] Brian: Security of data is critical for protecting privacy. With new video footage capabilities such as speed cameras or security cameras, we must ensure this information does not fall into the wrong hands.  

[21:30] Brian: Policy is always lagging behind technology. That is why the government tends to be late adopters of technology. 

[24:30] Brian: There is a lot of value that data can bring to the citizen.  

[24:38] Curb management is a big trend happening with smart cities because of curb real estate. The data surrounding curb management can help cities identify how to manage and optimize curb space to allow for curb demands.  An example of this is DoorDash pickups and drop offs.  

[26:04] Brian: A big topic that's being looked at within smart cities is how to help address climate change. How can we lower the city's carbon footprint by leveraging smart devices? 

[29:07] Brian: The City of Chattanooga is looking at how they can prevent car accidents and pedestrian deaths by having a sensor speak to a vehicle which then stops it when the car gets close to a crosswalk.  

[29:53] Brian: When we think of smart cities, it's an ecosystem. It's not just about a device here and there. It's a framework and policies, but it is also a complete ecosystem that plays together.  

[30:05] Brian: Look to the Googles and the Apples of the world that have next generation technology and understand what that is, where it's going, and how it can be enveloped properly into the smart city ecosystem. 

[33:05] Brian: What does the future of smart cities look like? It starts with the data. Then, it's what the city's going to do on behalf of its citizens. It's not about technologies and sensors, but it's about how the cities can become smarter from the data that's ingested to be more prescriptive for their citizens. 

[33:53] Brian: How will the metaverse impact smart cities and digital experiences for citizens? Both augmented reality and virtual reality are giving governments opportunities to be able to meet the next generation of citizens. 

[38:00] Brian: The goal of smart cities is to provide citizens with the types of technology and the types of services that are needed within their area. You're not beholden to just what you've had in the past.  

[41:48] Brian: It's not just about getting technology into the hands of the community. It's understanding how to best use and push the adoption of this technology and do it in a way that's going to drive the type of outcomes they are looking for.



World Economic Forum 


G20 Global Smart City Alliance 

The Program: Shot Spotter 

Open Government Partnership 

Kevin Kelly’s “What Technology Wants” 

Brian Chidester’s Podcast “The Government Huddle” 


Love this episode? Leave a Review 

Share it on your LinkedIn feed. 

If you have not already, please leave us a review on iTunes. 


About Bill Murphy 

Bill Murphy is a world-renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn. 

If you are interested in learning more about RedZone Technologies, and its security expertise, email us at 

May 20, 2022

Welcome Back to Bill Murphy’s 10x Podcast. Our guest in this episode is Dan Roam, international bestselling author of “The Back of the Napkin” and “The Pop-Up Pitch”. In addition to his literary works, Dan is also a visual strategist, pilot, and father of two.  

Dan shares with listeners that his purpose in life is to help businesses solve complex problems by using visual art. With inspiration from Jeffery Campbell's "The Hero's Journey," Dan encourages listeners to take bold moves when solving present-day problems and emphasizes believing in new solutions to spark growth and change for the future.  

Dan shares with us the details of his book, "The Pop-Up Pitch," and explains how, in just 7 minutes, teams can collaboratively solve complex business problems by drawing simple pictures and teaches listeners how to become the most persuasive communicators in the conference room. 

 Join us today on a journey into the world of storytelling and visual art.  

Oct 13, 2021

In this episode we’re talking about Enterprise Blockchain, and how blockchain is disrupting industries with its multifaceted applications 

We’re here with Husen Kapasi the Blockchain Lead at PwC Europe with focus on Enterprise Blockchain i.e. Blockchain application.  

Get all the resources for this episode:

Jul 28, 2021

In this episode, we explore VR, AR, and augmented reality - And how companies and brands can utilize these technologies for marketing,  innovation, training, and rapid learning. 

Jun 30, 2021

Is your company exploring business applications of the Metaverse - Virtual and Augmented Reality?  

In this episode Founder of Exponential Destiny, Marcus Shingles, tells us “Start to scratch the surface on Virtual and Augmented reality so you’re not caught flat-footed when the technology really becomes mainstream”.  

Tune in and learn how your company can benefit from the use of Augmented and Virtual Reality 

Jun 16, 2021

In this conversation with Amy Doherty, Chief Operating Officer at First Command Financial Services, we discuss Agile Methodology and how her company has been transformed by using the Scaled Agile framework.

Agile is the only way to go. If you're in a command and control type of mindset and culture, it's really difficult to unlock the potential of your team.  

Check out the resources mentioned in this episode!

In this episode, we’re here to discuss how to effectively adapt to inevitable changes that come with company growth.

We’re here with Executive Vice President and Chief Operating Officer of First Command Financial Services Amy Doherty.

Amy has been featured in CIO Magazine, Forbes and Computerworld, and was named on RealComm’s “35 to Watch” list

Jun 2, 2021

In this episode, we’re talking about how EQ aka emotional intelligence can help you become an effective and successful leader.

Get all the resources for this episode:

We’re here with the founder and CEO of Thrive with EQ, Nadja EL Fertasi.

As a Senior Executive in NATO’s Cyber Executive Arm, Nadja was responsible for translating the digital impact on political and military priorities for the Alliance and its members.

Cybercriminals manipulate people based on their emotions. Thrive with EQ helps people mitigate social engineering attacks through simulations & emotional intelligence training for their (remote) teams.

Get all the resources for this episode:

May 26, 2021

Trends are not roadmaps for something you have to do. They are simply descriptions of behavior that is accelerating.

In this episode, I sat down with bestselling author and expert on disruptive marketing trends, Rohit Bhargava.

We discussed the anatomy of trends, the future of work for IT, and next-generation marketing in this riveting conversation.

May 19, 2021

Automate your business and elevate your revenue.

Tune into this episode with Kalani ThomasKalani is the CEO of Kihbbaa company that helps SMBstreamline their workflows via top-tier SaaS automation tool integrations. 

Get all the resources mentioned in this episode:

Kalani has sold over $150 MILLION of products and services to businesses during his career while honing his unique skillset.

Learn how you can use SaaS tools to automate your sales funnel and grow your business. 

May 12, 2021

Tune into this episode with guest Cyrus Sigari, the bear-riding, self-proclaimed chief airplane nut and Co-Founder of jetAVIA. Cyrus's thousands of hours of aviating experience that span over the course of 30 years, position him as an aviation expert. Listen in as we talk about how the future of drones and air mobility will transform our lives and actually better humanity.

May 5, 2021

🇧​🇱​🇴​🇨​🇰​🇨​🇭​🇦​🇮​🇳​ 🇮​🇸​ 🇹​🇭​🇪​ 🇫​🇺​🇹​🇺​🇷​🇪​.

In this episode, we chat with Don Beavers, the President of Probability and Statistics Inc. and CEO at Sollensys. Don specializes in database and blockchain applications for web, aerospace, and defense projects.

Don has pushed the limits of what is possible with blockchain and crypto using math and science to tackle impossible challenges.

Learn about Don’s unique approach to technology and leadership to step up and be willing to embrace risk-taking to change the future. 

Listen in as we discuss how Blockchain is the future, backups, protection from hackers, and more excitement in the backup world!

Apr 28, 2021

High performance starts in the kitchen. 

Our bodies thrive better on simple ingredients. Keeping what we put in our bodies simplified, helps us live our healthiest lives.

Or as Brian Vetter, Chief Growth Officer and founder of Tessemae's put it  "Our mission is to simplify food and amplify life."

On this episode, we explore how to optimize performance with fitness and nutrition. 

Tune in for this chat with Ryan Morrissey, Coach, and Owner of Peak Custom Solutions, and Brian Vetter, Chief Growth Officer and founder of Tessemae.

Apr 21, 2021

In today’s episode, I’m joined by the ultimate master of networkingand Vice President of Global Solutions at Precipart, Robert Field. 

All the resources for this episode.

Join us as we discuss the importance of surrounding yourself with a team that encourages professional growth. Hint: make sure people around you are smarter than you. We also explore the value of networking and how it can transform your potential within your organization.   

Robert’s insight, perspective, and years of masterful networking have cultivated for him a rich a fulfilling career. Join us as we share leadership experiences and business leader tips on how to get the most out of your career path. 

Do have a mentor? Do you surround yourself with a team that challenges you? Learn how to develop this level of excellence by listening in!  

Apr 14, 2021

In this episode, I’m excited to dive into the latest Virtual Reality (VR) and Augmented Reality (AR) development to help you understand how these immersive technologies can add value to your organization through the gamification of your sales funnels. 

Get all the resources for this episode:

Although VR fell flat in the 90s and 00s after building major hypethis time is different. Now, I’m confident that VR has crossed the threshold from just being a ‘cool gadget’ to being an avenue for innovation that CIOs can tap into to take their business to the next level in the future. 

I’m joined by Michael Potts, a Holographic Architect and CEO of M2 Studio. Michael is a multi-faceted designer with a degree in Architecture with an emphasis in Advanced Visualization Technology. 

During Michael’s 21 years of experiencehe has worked on over 3000 projects on 5 Continents where his work has been seen in dozens of publications including broadcast television and motion picture. 

Apr 7, 2021

On this episode, I approach the fascinating topic of how IT leaders can successfully create business value by incorporating joy into the tech world.

Get all the resources for this episode at: 

I’m speaking with the CEO and Chief Storyteller at Menlo Innovations, Richard Sheridan. Richard is also the author of two best-selling books: Joy, Inc., winner of the 2018 Nautilus Book Award Winner for Business and Leadership, and Chief Joy Officer.

Listen to the full podcast interview to learn how integrating joy into your company culture can shift how you judge performance and focus your attention on developing independent leadership capacity in your organization.

Business leaders can also learn how:

  • How IT leaders can circulate joy amongst their teams to produce optimal results. [10:00 -13:10]
  • How developing a culture focused on the business value of joy is best for innovation to prosper. [26:30 -29:30]
  • The leadership skills required to build a learning culture that helps your teams disrupt an already disruptive industry. [40:00 - 44:32]

Get all the resources for this episode: 

Mar 31, 2021

Leaders are always looking for ways to gain a competitive edge over their competitors. 

Some leaders choose to follow in the footsteps of the theoretical philosophies that successful leaders have put into motion. These theoretical philosophies, as many leaders have learned, can be hit-or-miss. Learn why following the practical philosophy of stoicism can help IT leaders frame their minds in a positive direction, thereby improving decision-making and reasoning skills quickly. 

Featuring Dr. Massimo Pigliucci - Expert on Stoicism, Evolutionary Biology, and Practical Philosophy 

In this podcast, I’m joined by the expert on stoicism, Dr. Massimo Pigliucci, to learn how we can all build a practical roadmap to a happy life. Dr. Pigliucci is a Professor of Philosophy at City College of New York.

He holds a Ph.D. in Evolutionary Biology from the University of Connecticut and a Ph.D. in Philosophy from the University of Tennessee. He is also the author and editor of 13 books, including his latest book, “A Field Guide to a Happy Life: 53 Brief Lessons for Living. 

 I spoke with Dr. Pigliucci on my podcast several years ago about Ethics and AI, the types of Ethical Philosophies, the difficulty of programming ethics, and Stoicism. This time, I’m diving headfirst into discussing the practical philosophy of stoicism, a field where Dr. Pigliucci is an expert. 

See all the show notes at RedZone

Mar 24, 2021

On this episode, we dive headfirst into how digital companies can maximize their network value and data value to supplement traditional product value.

Get all the resources for this episode at:
RedZone Podcast Show Notes

I’m speaking with author and professor at Harvard Business School (HBS), Marco Iansiti. Marco is an expert at developing firm-level strategies using AI and other disruptive technologies while being a top advisor for top tech firms such as Facebook, Amazon, Microsoft, Intel, and more.

In this podcast, Marco discussed the finer points of Competing in the Age of AI.

Digital companies can maximize their network value and data value to supplement their traditional product value. (4:00 -7:05)

CIOs can manage the future of work across an AI-centric ecosystem without being replaced by AI. (16:25 -18:45)

Using a top-down, thoughtful leadership structure allows CIOs to deploy AI and transform their security architecture. (31:25 -35:20)

Marco Iansiti, Author and Professor at Harvard Business School (HBS)

Learn more about the guest on LinkedIn 

Connect with Bill on LinkedIn

Mar 17, 2021

On this episode, you will gain valuable insight into the future cyber ecosystem and what the potential existence of AGI (Super Intelligent AI) could affect how we work in the future. 

I’m speaking with Professional Speaker, Author of Artificial Intelligence Safety and Security, and current Associate Professor at the University of LouisvilleDr. Roman YampolskiyDr. Yampolskiy is known globally for his work on behavioral biometrics, security of cyberworlds, and artificial intelligence safety 

Dr. Yampolskiy’s knack for seeing the real-world, practical opportunities that AI and Superintelligence can provide the modern world is captivating to hear. 

Hear what Dr. Yampolskiy has to say about the possible convergence of AI towards AGI on the physical world within your lifetimewhether putting AI safety guardrails around superintelligence is advisable, and which industries will be completely changed by AI in the not-so-distant future.  

Dr. Roman Yampolskiy, Associate Professor at the University of Louisville 

Episode Resources And Show Notes:

Connect With Bill On LinkedIn: 

Mar 10, 2021

Listen as Beth and I discuss the key points to thriving after the rewarding experience of higher education and how you can start thinking about human talent differently to help your career and company become more productive and successful in the future. 
I’m speaking with SVP & Global CIO of Sirius Group, Beth Boucher today. Beth Boucher is the SVP & Global CIO of Sirius Group, part of the NY CIO Governing Body Leadership Team, and a recent Global category winner at the 2020 New York ORBIE Awards. She funded her own education by painting houses, cleaning banks, working restaurants and even working with submarines.  

Beth Boucher, SVP & Global CIO of Sirius Group 
Show notes and resources for today's episode: 

IT Security:

Learn more about the guest: 

Connect with Bill on LinkedIn:

Mar 3, 2021

On this episode, we dive headfirst into the Open Web Application Security Project (OWASPThreat and Safeguard Matrix [TaSM]. 

 I’m speaking with the current CISO at Caterpillar FinancialRoss Young, about the OWASP “Tasmanian Devil” Threat and Safeguard Matrix [TaSM] that he created. Ross has worn many hats during his career, spending 10+ years in the CIA, holding security roles at The Federal Reserve and NSA, and stepping into the role of being a Divisional CISO at Capital One. 

 Listen as Ross and I discuss the OWASP TaSM (like the Tasmanian Devil) and how it can be of great importance to CIOs and CISOs who are looking to focus on the biggest threats and risks to their company. Learn how integrating TaSM into your defense plan can help your organization quickly respond to malware and ransomware and deploy a Business Continuity Plan (BCP) and Disaster Recovery (DR) test to restore your backups and gain resiliency from cyber threats in the future. 

Ross Young, CISO at Caterpillar Financial 

Learn more about the guest:

Connect with Bill on LinkedIn: 

Feb 24, 2021

What is your company’s vision? It’s a simple question, yet still, one that many entrepreneurs are unable to effectively answer this question in a cohesive manner when asked. Although the answer to this question will be unique to every leader, the premise behind the answer is that it must be written in ink.

Oleg was given the nickname of “the da Vinci of Visionary Leadership" due to his ability to create and execute a compelling vision for businesses while also identifying a manager's strategic needs in corporate culture and leadership.

Oleg’s wisdom transcends industries and experience levels, capturing my attention and leaving me on the edge of my seat waiting for the next great sound bite.

I’ve spoken with Oleg once before and have been clamoring to get him back on my podcast after hearing many of his incredible stories of perseverance and determination which continue to reverberate through my life to this day.

Feb 4, 2021

I just had this excellent interview with Brett Johnson, a keynote speaker, and consultant on cybersecurity, Cybercrime, and identity theft. His knowledge of these topics is unique because it didn't come from any book or in any classroom. Brett's experience is from the criminal side of things. At one point, the United States' Most Wanted criminal, he was given the moniker of The Original Internet Godfather by the United States Secret Service.

Brett was responsible for defining modern financial Cybercrime as we know it today. He created the precursor to today's Darknet markets called ShadowCrew. In the early 2000s, through ShadowCrew, He assembled a watering hole for cybercriminals to network, share information, gang up, and execute attacks on entities worldwide.

He lived a life of crime for decades. Credit card fraud, identity fraud, tax fraud, social engineering attacks- you name it; Brett Johnson did it. His criminal lifestyle eventually caught up to him as he was captured and convicted of 39 felonies, sent to prison multiple times, escaping once, before accepting responsibility and finding redemption through his loved ones and the help of the FBI.

Today, Brett works as a security consultant and public speaker. He is one of the world's foremost authorities on Cybercrime and identity theft. Brett uses the vast amount of knowledge he has to help individuals and companies protect themselves from the type of person he used to be.

Listen as Brett and I dive deep into how cybercriminals operate, what drives them, and the most common security threats.

In my conversation with Brett today, we discuss his strategy for laying out the foundation for modern cybercriminal channels. ShadowCrew sets the standard for the way modern cybercrime channels still operate today. Brett identifies the three websites, ShadowCrew, Counterfeit Library, and CarderPlanet, known to be the main cybercriminal channels. Brett also goes into detail on the question of how easy it is to commit fraud. He tells a story of the Nigerians committing fraud by stealing a billion dollars in unemployment. Brett speaks about how to protect yourself from a scam elaborating on a personal story that involved a woman being scammed by him through eBay. Finally, Brett talks about using his first-hand knowledge of Cybercrime for good as well as speaking to his superpower that he can see that helps in engagement with customers. That is my introduction to Brett, The Original Internet Godfather, and I want to welcome you to our exciting conversation.

Here are some of things that you will learn in this podcast episode:

  • The origins of ShadowCrew and how that led to today's Darknet markets.
  • How cybercriminals execute crimes and what they need in order to carry them out.
  • Global law enforcement is stepping their game up to track illicit activities using cryptocurrency.
  • The origins of Brett's life of crime.
  • The methods internet scammers use to take advantage of people online.
  • Criminals most often get caught when they raise unnecessary red flags.
  • How Brett was able to bounce back after hitting rock bottom in life.
  • Without social engineering, cybercrime ultimately fails.
  • Medical records are being used as the primary source of information for cybercriminals.
  • Why storytelling is important in getting employees to retain information presented to them in cybersecurity awareness training.

How to Connect with Brett Johnson

Articles Referenced in Podcast:

The Nigerian Fraudsters Ripping off the Unemployment System, Wired, May 2020.

Ghost in the System: Synthetic Identity Fraud, Anglerphish, June 2017

Secret Service Operative Moonlights as Identity Thief, Wired, June 2007.

Joseph Campbell's Hero's Journey, KU Gunn Center.

About Bill Murphy

Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader.

Follow Bill on LinkedIn and Twitter.

If you are interested in learning more about my company, RedZone Technologies, and our security expertise, in particular related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics you can email

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Read the Full Transcript Here

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Jan 29, 2021

In Episode #208, I talk with Mark Sangster. Mark is the VP & Industry Security Strategist at eSentire Inc., an award-winning speaker, and the author of the new book, “No Safe Harbor: The Inside Truth About Cybercrime―and How To Protect Your Business.”


As a CIO and Business IT Leader here are some wins you will get by listening:

  • How remote work and employees bringing their office home have created new hurdles for IT leaders to deal with. (18:30)
  • The root causes of cyberattacks and how bad actors are able to carry out such attacks as ransomware. (7:00)
  • Why cybersecurity is not just an IT problem to fix and why it’s a business risk to manage. (4:00)
  • Why enterprises should create a risk registry to rank the risks they face. (21:00)
  • Why compliance is not the same as security or privacy. (33:00)
  • Why some companies are ill-prepared for cyberattacks and the importance of having measures in place to protect your data. (12:00)
  • Why complacency and a “set it and forget it” mentality are dangerous things for a company to have when it comes to cybersecurity. (15:30)
  • How much easier it is for a bad actor to virtually rob a bank rather than physically. (40:00)
  • The reputational hit that companies take after data breaches and cyberattacks. (26:30)
  • Why modern compliance often lags behind other aspects of the business. (37:00)


Mark Sangster is the Principal Evangelist and VP of Industry Security Strategist for eSentire Inc based in Ontario, Canada. He is an award-winning speaker at international conferences and on prestigious stages, including the Harvard Law School, and an author on various cybersecurity subjects.  


Mark has a fascinating perspective on shifting risk trends, and his work has influenced industry thought-leaders. He is the go-to expert on data breaches, and his work has been featured in The Wall Street Journal and the Canadian Broadcast Corporation. Mark also hosts the Cyber InsiderPodcast. He interviews experts from across various industries to explore data breach litigation, cyber insurance claims, crisis communication, the rise of gray zone threats, and the risks of interconnected technology. 


He is a contributing author to several leading industry publications (CSO magazine, SC Magazine, LegalTech News), an invited speaker at 40+ conferences a year, and a regular guest on many well-respected podcasts. 


His most recent book, No Safe Harbor: The Inside Truth About Cybercrime―and How To Protect Your Business, tells the story of cybercrimes and cyber-attacks that never made the headlines but are equally important for companies to understand what they need to do to protect themselves.  


How to connect with Mark Sangster:


Books referenced in podcast:


Articles referenced in podcast:



You can go to the show notes to get more information about this interview and what we discussed in this episode. Click Here to download the full transcript.


About Bill Murphy:

Bill Murphy is a world-renowned IT Security Expert dedicated to your success as an IT business leader.

Follow Bill on LinkedIn and Twitter.

If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques, and Tactics you can email

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