In this episode, we explore VR, AR, and augmented reality - And how companies and brands can utilize these technologies for marketing,  innovation, training, and rapid learning. 

On this episode, we dive headfirst into how digital companies can maximize their network value and data value to supplement traditional product value.

Get all the resources for this episode at:
RedZone Podcast Show Notes

I’m speaking with author and professor at Harvard Business School (HBS), Marco Iansiti. Marco is an expert at developing firm-level strategies using AI and other disruptive technologies while being a top advisor for top tech firms such as Facebook, Amazon, Microsoft, Intel, and more.

In this podcast, Marco discussed the finer points of Competing in the Age of AI.

Takeaways:
Digital companies can maximize their network value and data value to supplement their traditional product value. (4:00 -7:05)

CIOs can manage the future of work across an AI-centric ecosystem without being replaced by AI. (16:25 -18:45)

Using a top-down, thoughtful leadership structure allows CIOs to deploy AI and transform their security architecture. (31:25 -35:20)

Featuring:
Marco Iansiti, Author and Professor at Harvard Business School (HBS)

Learn more about the guest on LinkedIn 

Connect with Bill on LinkedIn

Today my guest is Mark Greeven, Professor of Innovation and Strategy at IMD. I’m going to begin by commenting on the amazing timing of my interview with Mark, just last week.

In our conversation, his first-hand insight into the culture and strategies of Chinese business as they experienced the COVID-19 crisis, are absolutely relevant for us, as leaders, as we are now experiencing the same in the USA.

In our conversation, Mark explains why China, the people and their organizations were able to react so quickly to a sudden and immediate crisis. Why they seemed so much more prepared with a huge population of 1.4 billion – even within the healthcare system, and how did they mobilize exponential technologies so quickly?

Before joining IMD, Mark also held faculty positions in China and The Netherlands, and currently serves as a a research associate at China’s National Institute for Innovation Management, Center for China and Globalization, Center for Global R&D and Innovation, and the US-China Innovation Research Center at Duke Kunshan University.

With a decade of experience in research, teaching and consulting in China, Mark has learned how to organize innovation in a turbulent world; and through collaboration with innovative Chinese companies and entrepreneurial multinationals, has explored novel ways of organizing, accelerating corporate innovation, and designing business ecosystems to thrive on uncertainty.

Mark’s latest book, Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators, was published in 2019; and in 2017, he was named on the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, an annual ranking that the Financial Times deemed the “Oscars of Management Thinking”.

Listen to this novel interview as Mark and I discuss business ecosystems and how we need to do things together, as a leader, individually, and as a company. Mark will share with us his predictions for the outcome and lasting impact of turbulent events, which don’t all happen to be bad. The consequences will reveal that resilience during these uncertain times will set apart the more successful leaders from the less successful leaders.

Here are some of things that you will learn in this podcast episode:

• How did Chinese companies respond so quickly to the COVID-19 virus?
• What allows Chinese companies to be so agile and reactive to change?
• How can strategy be a form of fear?
• How can strategy be more like, ‘strategy on the spot’ to make things happen fast?
• Strategy for a changing world | Deliberate vs. Non-deliberate or emerging
• Why is this particular event not a big deal to Chinese leaders and what can we learn from them?
• What are some practical ways business leaders can create a more reactive execution capability?
• Why does Single Threaded Leadership blast through the ceiling of complexity?
• How can a small company who has grown into a larger organization still maintain an intrapreneurial spirit and mindset?

Books Published:

• Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators, by Mark J. Greeven, George S. Yip, and Wei Wei. (The MIT Press, 2019)
• Business ecosystems in China: Alibaba and competing Baidu, Tencent, Xiaomi and LeEco, by Mark J. Greeven and Wei Wei. (Routledge, 2018).

Awards:

• Named on the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, an annual ranking that the Financial Times deemed the “Oscars of Management Thinking”

In Episode #38 Bill interviews Eric Vanderburg, a thought-leader and Director of Information Systems and Security at JurInnov, a cyber security and forensics company that helps businesses get back on their feet following a security breach.  Listen as Bill and Eric discuss life as “Sherriff of the Internet,” virtual versus augmented reality, and various elements of upscale IT security. 

Sponsored By:

• CIO Security Scoreboard – Go to VisualCIO.com to learn more about how to communicate the status of your IT Security program visually and in minutes.

Time Stamped Show Notes:

• 01:40 – Bill welcomes Eric to the show
• 02:01 – What it’s like being the “Sherriff of the Internet”?
• 03:10 – Microsoft Hololens—Microsoft’s take on Google Glass
• 04:48 – Eric defines an innovative, real world application for Microsoft Hololens
  • 05:47 – Fashion
  • 07:31 – Other applications for Hololens
  • 07:59 – Video conferencing
• 08:53 – Eric defines his idea generating process
• 09:39 – Virtual reality is cutting us away from the real world, whereas augmented reality allows reality and the virtual to coexist
• 10:49 – The problem with technology is that it allows us to connect at such grand scale that—in some ways—it prevents us from actually connecting
• 11:30 – Virtual reality and augmented reality are both industry terms
• 12:19 – How Eric forms his ideas and brings them to market
• 13:27 – Eric’s top 2-3 sites for leveraging security information
• 14:44 – Ideas can be lost real fast—capture them as they arise
• 16:09 – David Cross of Microsoft Azure
• 16:50 – Muse
• 18:58 – Data can help us to train our brains
• 19:19 – Heartmath
• 21:25 – The medical device industry is growing at 400% per year in terms of technological advancement
• 21:46 – Explaining corporate espionage and how inter-company hacks work
• 23:34 – The dark web makes it incredibly easy to perform corporate espionage
• 24:44 – Countries go through a maturity process where technologies are simply stolen
• 27:00 – Eric’s role as an expert witness in IT Security trials
• 29:15 – The importance of the investigative track
• 30:00 – eDiscovery as it pertains to email and file systems
• 31:09 – Before adopting a technology, you need to fully understand and appreciate all the potential impact it can have
• 32:20 – You can say something 1000x times but until it actually happens to them, most people don’t pay attention to all the risks
• 33:08 – Top questions for a CIO to ask to start the impetus to plan for an attack
• 36:48 – Hybrid clouds versus full-cloud deployments
• 38:44 – When data is in unstructured file types, the normal tools used to run against it are ineffective
• 39:46 – Subtopic for a CIO Mastermind—finding qualified talent
• 41:01 – How AI will impact IT Security and Business IT Leadership moving forward
• 42:26 – Theses days, data is used to gather even more data, which is then used to create revenue
• 43:00 – Bots are just the new wave of malware
• 43:27 – We are in the midst of the Cold War of technology
• 44:38 – Businesses are struggling to even deploy anti-virus software
• 45:12 – It behooves business owners to evaluate the methods and means in which their IT will be used
• 46:58 – IT Security awareness needs to be ramped up

3-5 Key Points:

1. The future isn’t in virtual reality, it’s in augmented reality.
2. Technology has given us the ability to connect in ways never before imagined—that being said, if abused or misused, it actually drives us further apart.
3. Fully understand a technology before bringing it into your home or business.
4. As the years progress, expect most businesses to favor hybrid cloud solutions over full-cloud deployments.

Resources Mentioned:

• Microsoft Hololens –The first fully untethered, holographic computer
• Muse – Brain tracking and meditation device
• Heartmath – A company that helps correlate the relationship between the heart and mind
• @evanderburg – Eric’s Twitter handle
• Security Thinking Cap – Eric’s blog and access to his publications

Credits

Show Notes provided by Mallard Creatives